Campaign Results and Growing Reach Attracting and Retaining Brand Advertisers
NEW YORK, Sept. 26 /PRNewswire/ -- TACODA, the leading provider of
behaviorally-targeted online advertising solutions, today announced that it
has launched its behaviorally-driven online advertising network. Consisting of
over 800 individual websites reaching more than 60 million unique users,
TACODA Audience Networks(TM) gives major advertisers targeted reach at a scale
required for effective online branding campaigns.
Early participants running behaviorally targeted campaigns include Delta,
TGIFridays, Radisson, Western Union and eBay. Based on their experience, over
two-thirds of TACODA Audience Networks branding campaigns have been renewed.
"This is a massive undertaking and we are gratified that -- what a year
ago was just theory -- is now providing brand advertisers with an extremely
efficient way to precisely target audiences based on their online behavior, on
a scale that puts TACODA in the same league as the major portals and a viable
alternative to broadcast TV," says Curt Viebranz, TACODA's President.
"TACODA's providing advertisers a unique way to engage just the audience they
want to reach in a single buy in quiet, well lit environments and without any
waste."
"TACODA Audience Networks is enabling a number of our clients to cost-
effectively engage the consumers they want to reach, and does so in
uncluttered, trusted online environment. We've seen strong results and are
continually renewing campaigns," says Mandi Adamo, VP of Client Services for
Pinpoint Interactive Media. "By being able to specifically target the
audiences that fit within our demographic and psychographic planning
considerations -- and in volume, TACODA lets us simplify the buying for
national branding campaigns, and eliminate the waste often found with other
networks."
Websites in the network range from those owned by major media companies
such as Media General, Media News Group, ABC, MediaSpan and the Associated
Press, to individual powerhouse websites such as The Sporting News, cars.com,
Parenthood.com, Cooks.com and HowStuffWorks.com. In terms of unique users,
TACODA Audience Networks currently reaches approximately 45% of the US
Internet audience. That number should grow to 75% by year end.
Websites participate in the network by providing anonymous information
about their visitors and/or by running brand advertisements. They receive
compensation on a revenue share basis when their information is used to target
ads elsewhere on the network, or when they serve targeted ads on their own
site. This way, websites achieve new revenue streams, monetize their
audience, increase page yields and become part of buys that can compete with
any other portal or large-scale network.
"Joining TACODA Audience Networks is an excellent opportunity for cars.com
to connect automotive advertisers with in-market shoppers beyond the pages of
our site," said Kevin Considine, Vice President National Sales, cars.com.
"Cars.com has been a must buy for advertisers who want to reach true market
intenders who are actively searching on cars.com for their next vehicle.
Through TACODA Audience Networks, advertisers can now target relevant messages
to these shoppers across hundreds of sites. TACODA's ability to deliver on
the promise of targeted marketing is of tremendous value to our advertisers,
and also offers new opportunities for our business to drive revenue and serve
advertisers beyond our own inventory availability."
TACODA Audience Networks uses non-personal information and declared
interests to deliver branding messages using its patent-pending behavioral
targeting technology to cluster online consumers into anonymous audience
segments with common interests such as 'auto buyers,' 'involved locals,'
'technology enthusiasts' or 'business travelers.' TACODA does not keep or
provide any personal information to advertisers. TACODA Audience Networks'
privacy policies are among the strongest in the industry.
Advertisers who have run campaigns on the network are reaching target
audiences with great efficiency, assured their ads run only on quality
websites that meet strict privacy procedures and buying on a scale previously
not available with behavioral targeting.
TACODA (http://www.tacoda.com) is the pioneer and leading provider of
behavioral-targeted online advertising solutions for driving quality branding
relationships. TACODA delivers advertisers the highest quality, targeted
audiences from premium sites, powering successful online advertising
campaigns. TACODA-enabled websites, which number over 2,000, reach over 70%
of the US internet audience monthly. Its roster of customers, mostly Fortune
1000 businesses, includes branded national, regional and vertical sites, and
75% of the top twenty US newspaper companies. Customers include New York
Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune
Company, IDG's Computerworld, McClatchy Interactive, Belo Interactive,
BusinessWeek.com, About.com, Media General and cars.com. Virtually every top
50 online marketer has run campaigns on TACODA-enabled sites such as leading
travel, automotive, packaged goods, consumer/health products and consumer
electronics companies.
TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks
of TACODA Systems, Inc.
SOURCE TACODA
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Related links:
http://www.tacoda.com
CONTACT:
George H. Simpson Communications, for TACODA,
o: +1-212-309-9068, m: +1-203-521-0352, george@tacoda.com
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