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Yoriwa Announces LeapTag, the First Web Discovery Tool That 'Learns' Your Preferences and Delivers Information Right to Your Desktop

    DEMOfall, SAN DIEGO, Sept. 26 /PRNewswire/ -- What if you had an
assistant that you could teach to find just the information you want on the
Web and continually deliver it to your desktop? That is the vision behind
LeapTag, a new Web discovery tool announced this week at DEMOfall by
Yoriwa.
    LeapTag is a simple browser application that scours the Web to deliver
highly specialized content based on the user's personalized requests. Over
time, LeapTag gets "smarter" at delivering exactly the kind of information
the user wants by learning from the user's feedback. The application lets
users vote on results, indicating which items they want or don't want. This
further refines the content that is then automatically delivered to the
user's desktop.
    Suppose you're interested in electronic gadgets. While visiting
gizmodo.com you decide to create a tag called "gadgets." As you browse
other sites, like engadget.com, you add them to your gadget tag. Right away
you begin to receive results for all kinds of new gadgets. You vote on your
results to teach LeapTag your preferences. You vote in favor of the iPod
karaoke gadget, and against camera phones. LeapTag learns that you are not
interested in phones and stops showing them to you. Over time, results
increasingly reflect your interests in specific gadgets, and are
automatically delivered to you.
    All information that is collected is stored on the user's computer,
keeping the information private and in complete control of the user.
    While LeapTag is geared towards individualized tagging, users can share
tags with each other and create a collection of mutually-interesting
information.
    LeapTag is currently in private beta and expects to launch a public
beta in November.
    About Yoriwa
    Yoriwa is the maker of LeapTag, a personalized web content discovery
tool. LeapTag enables people to find sites, news and blogs and books that
closely match their individual interests. More relevant than simple keyword
searches, LeapTag uses dynamic tagging to define the users' interests and
to scour the Internet in search of matching content. Users vote on the
resulting content suggestions, and train LeapTag to recognize relevant
information. Tags can be shared by groups of people to collaboratively
build mutual interests. For more information, visit http://www.yoriwa.com.


SOURCE Yoriwa




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  • http://www.yoriwa.com
    CONTACT:
    Karen Carbonnet, Vice President of Marketing,
    Yoriwa, +1-408-234-2099, or karen@yoriwa.com