Fourth Annual Taking Steps to Fight Breast Cancer Program Features
Slip-Knot Heart Charm Bracelet for Only $2; Program Launches Tomorrow in
Stores and on Payless.com, 100 Percent of Net Profits from Bracelet Sales
Goes to the Susan G. Komen for the Cure
TOPEKA, Kan., Sept. 26 /PRNewswire-FirstCall/ -- This October, Payless
will inspire shoppers to wear their heart near their sleeve by sporting
Payless' specialty breast cancer awareness item -- a slip-knot bracelet
with a metal charm featuring the breast cancer awareness ribbon centered in
a heart. The nation's largest specialty footwear retailer is, once again,
selling a limited-edition, must-have breast cancer awareness item for just
$2 in all its stores and Payless.com(R) -- enabling everyone to support the
cause.
"As in years past, Payless is really making $2 count this October,"
said Matt Rubel, chief executive officer and president for Payless. "We are
on a mission to democratize fashion and design in the footwear and
accessory category and our breast cancer awareness item is no exception.
Our slip-knot bracelet is a must-have item of the season, and with its low
price point and availability chain-wide, it is an affordable, easy and
stylish way for women across America to show their support and contribute
to this important cause."
This is Payless' fourth annual Taking Steps to Fight Breast Cancer
program to benefit breast cancer research and outreach programs. Over the
past three years, Payless and its customers have raised more than $1.5
million for the Susan G Komen for the Cure, the leader of the breast cancer
movement. Payless said it will again donate 100 percent of the net profits
from the bracelet sales to Komen for the Cure to support breast cancer
research and community outreach programs.
To buy the $2 Payless slip-knot bracelet, consumers can visit
http://www.payless.com or go to Payless stores beginning Sept. 27. This is
a limited-edition item and available only while supplies last.
According to the American Cancer Society Facts & Figures for 2007,
breast cancer is the most common cancer diagnosed among American women of
all ages and is second only to lung cancer in cancer deaths. In 2007, an
estimated 178,480 new cases of invasive breast cancer are expected to occur
among women in the United States and more than 40,000 will die from the
disease. An estimated 2,030 men will be diagnosed and 450 are expected to
die of breast cancer in 2007. For more information on breast health or
breast cancer, contact the Komen Foundation at 1-800.I'M AWARE(R)
(1.800.462.9273) or visit http://www.komen.org.
About Susan G. Komen for the Cure Nancy G. Brinker promised her dying
sister, Susan G. Komen, she would do everything in her power to end breast
cancer forever. In 1982, that promise became Susan G. Komen for the Cure
and launched the global breast cancer movement. Today, Komen for the Cure
is the world's largest grassroots network of breast cancer survivors and
activists fighting to save lives, empower people, ensure quality care for
all and energize science to find the cures. Thanks to events like the Komen
Race for the Cure, we have invested nearly $1 billion to fulfill our
promise, becoming the largest source of nonprofit funds dedicated to the
fight against breast cancer in the world. For more information about Susan
G. Komen for the Cure, breast health or breast cancer, visit
http://www.komen.org or call 1-800 I'M AWARE.
About Payless
Payless ShoeSource, Inc., the largest specialty family footwear
retailer in the Western Hemisphere, is dedicated to democratizing fashion
and design in footwear and accessories to inspire fun fashion possibilities
for the family. As of the end of the second quarter 2007, Payless operated
about 4,500 stores. In addition, customers can buy shoes over the Internet
through Payless.com(R) at http://www.payless.com.
Payless is a business unit of Collective Brands, Inc. (NYSE: PSS), the
consumer-centric global footwear, accessories and lifestyle brand company,
reaching customers through multiple price points and selling channels.
Collective Brands, Inc. is the holding company of Payless ShoeSource,
Stride Rite and Collective Licensing International. Information about, and
links for shopping on, each of the Collective Brands units can be found at
http://www.collectivebrands.com.
SOURCE Payless ShoeSource, Inc.
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Related links:
http://www.payless.com
http://www.komen.org http://www.collectivebrands.com
CONTACT:
Mardi Larson for Payless ShoeSource, Inc.,
+1-612-928-0202
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