In-Store Video Screens Give Shoppers Valuable Information At Critical
Purchasing Moment
SignStorey's Reach Grows to More than 72 Million Shoppers Per Month
NEW YORK, Sept. 26 /PRNewswire/ -- Ukrop's, a customer-centric
supermarket located in Central Virginia, and SignStorey Inc., a leader in
the distribution of video programming and advertising content to retail
stores, announced today that the SignStorey Network will be added to
Ukrop's chain of stores.
SignStorey's widescreen digital TVs give shoppers access to local and
national entertainment, news, sports and weather content while they shop.
Content offered over the network also includes recipes and meal ideas,
cooking tips from famous chefs, and stories from CBS and Meredith
Publishing. At the same time, the network allows advertisers to reach
consumers at the critical purchasing moment.
Scott Aronson, Ukrop's Vice President of Marketing and Analysis said:
"As we work to create a great shopping experience by sharing our passion
for food and fun in a dynamic atmosphere, SignStorey helps to bring a
vibrant aspect of relevant content directly to our customers."
"This is a wonderful addition to our current group of retailers," said
Virginia Cargill, CEO of SignStorey. "With this partnership, we have
expanded our national network coverage to more than 72 million shoppers
monthly."
Earlier this month, SignStorey entered into a definitive agreement to
be acquired by the CBS Corporation. SignStorey will be renamed "CBS
Outernet" upon closing of the deal, which is expected in the fourth quarter
of 2007, pending regulatory review. Upon closing, Ukrop's and all of
SignStorey's partners will gain access to a wide range of timely,
customizable local and national content that enhances the shopping
experience by giving shoppers access to valuable information and
entertainment.
About Ukrop's
Ukrop's Super Markets, Inc., founded and headquartered in Richmond,
Va., with more than 5,600 associates now operates 29 retail food stores,
Joe's Market (a regional specialty market), a central bakery and kitchen,
and a distribution center. Since 1937, the privately held business remains
dedicated to its version of the Golden Rule: "treating customers,
associates, and suppliers as they personally want to be treated." Each
year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to
the community. Ukrop's was a pioneer in both loyalty marketing and meal
solutions when it launched its Valued Customer(R) program in 1987 and its
chilled prepared foods in 1989. In 1997, Ukrop's established a unique
partnership to place banks in its retail locations. Today it co-owns, with
Markel Corporation, 25 First Market Bank branches in Ukrop's locations and
10 free-standing branches. http://www.ukrops.com
About SignStorey
SignStorey, a leading provider of in-store media networks to grocery
retailers, is currently installed in over 1,400 stores nationwide, reaching
approximately 72 million shoppers each month. The company's retail banners
include Supervalu's Albertsons, Acme, Shaw's, and Jewel, along with leading
regional grocers SaveMart, Pathmark, Price Chopper, Pick 'n Save, and
Ukrop's. SignStorey's approach enables grocers, advertisers, and content
providers to capture the interest of an increasingly difficult to reach
audience, combining brand marketing with relevant content that consumers
want, to reach grocery shoppers at the point of decision. SignStorey
delivers valuable information to shoppers within the supermarket perimeter
where over three-quarters of consumers shop, in key partnerships with
leading content providers CBS and Meredith Publishing.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with
constituent parts that reach back to the beginnings of the broadcast
industry, as well as newer businesses that operate on the leading edge of
the media industry. The Company, through its many and varied operations,
combines broad reach with well-positioned local businesses, all of which
provide it with an extensive distribution network by which it serves
audiences and advertisers in all 50 states and key international markets.
It has operations in virtually every field of media and entertainment,
including broadcast television (CBS and The CW - a joint venture between
CBS Corporation and Warner Bros. Entertainment), cable television (Showtime
and CSTV Networks), local television (CBS Television Stations), television
production and syndication (CBS Paramount Network Television and CBS
Television Distribution), radio (CBS Radio), advertising on out-of-home
media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS
Interactive), music (CBS Records), licensing and merchandising (CBS
Consumer Products) and video/DVD (CBS Home Entertainment). For more
information, log on to http://www.cbscorporation.com.
SOURCE CBS Corporation
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Related links:
http://www.cbscorporation.com
http://www.ukrops.com
http://www.prnewswire.com/comp/185007.html /
CONTACT:
Dana McClintock of CBS, +1-212-975-1077,
dlmcclintock@cbs.com; or Jeff Weidauer of SignStorey,
+1-208-863-5401, jweidauer@signstorey.com
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