FORT LAUDERDALE, Fla., Sept. 27 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today that the launch of the Paris
Hilton fragrance, originally scheduled for limited distribution during the
upcoming holiday season, has been expanded to cover retailer demand.
David Schwanz, Vice President of Domestic Sales for Parlux, said, "The
response to our recent presentations of the Paris Hilton fragrance to the U.S.
department store market has been better than expected. A soft launch,
originally scheduled for this November in 250 to 500 doors, is now scheduled
for over 1,000 doors and increasing with each presentation."
Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and holds the licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, GUESS?, Paris Hilton, Ocean Pacific
(OP), Fred Hayman Beverly Hills and, its recent addition, Maria Sharapova.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof. The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, Chairman & CEO, Parlux
Fragrances, Inc., +1-954-316-9008, ext. 116
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