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Sprint Selects the Baracoda RoadRunners Barcode Scanner to Enhance Wireless Offering for Mobile Professionals

 Optimized Form Factor, Ease of Integration and Advanced Technical Capability
   Make Baracoda's Bluetooth Barcode Scanning Solution the Ideal Choice for
                                    Sprint

    CHICAGO, Sept. 27 /PRNewswire/ -- Frontline Solutions Conference & Expo --
Baracoda, the leading provider of Bluetooth(R) barcode scanning solutions for
mobile data capture, and Sprint (NYSE: S) announced today the availability of
the Baracoda RoadRunners Scanner (BRR-L) for its iDEN-based wireless devices.
The Sprint solution, incorporating the Baracoda RoadRunners Scanner and the
included protective boot accessory to provide additional shock resistance,
will operate in conjunction with the Motorola i605 and the BlackBerry 7520(TM)
from Nextel, targeting construction, field services, professional services and
real estate industries.  The solution will be available next month through
Sprint business sales channels.
    "In determining the best mobile data capture solution for our wireless
business and enterprise offering, many factors including ease of use and
durability were considered in selecting the Baracoda RoadRunners Scanner,"
said Jennifer Johnson, director of enterprise marketing for Sprint.  "By
providing free access to application programming interfaces (APIs), Baracoda
is making it easy for developers to quickly create a mobile data capture
solution with our phones.  Furthermore, the attractive design features and
advanced technical capabilities of the Baracoda RoadRunners Scanner will
enable us to provide a high quality offering our customers have come to expect
from Sprint."
    Baracoda's latest Bluetooth-enabled barcode scanner was selected from a
number of solutions by Sprint based on attributes including optimized form
factor, ease of integration and advanced technical capability.  The Baracoda
RoadRunners Scanner is compact, light and designed for convenient transport
and easy maneuvering in tight spaces.  The scanner offers robust scanning
capability, powerful battery performance and wide platform support.  By
applying its Bluetooth wireless technology expertise, Baracoda has developed a
more reliable and functional solution with Baracoda RoadRunners Scanner.
Because Baracoda provides free access to APIs on its web site, Sprint's
solutions partners will be able to integrate overnight wireless data capture
solutions within their applications without having to develop an expertise in
either Bluetooth or barcode scanning.
    "There is a clear need within the field services, sales force automation,
logistics and transportation industries, to name a few, for highly optimized
mobile data capture solutions.  As more mobile professionals realize
productivity and efficiency benefits, we believe mobile data acquisition
technology will play an increasingly important role in these industries," said
Alex Guillot, managing director for Baracoda's U.S. operations.  "We are
delighted that Sprint, a communications industry leader, is including the
Baracoda RoadRunners Scanner in their offering and we believe that decision
supports Baracoda's belief that optimized mobile data capture solutions will
serve as an important catalyst for a host of new mobile applications for the
wireless professional."

    About Baracoda
    Baracoda is the world's leading manufacturer of Bluetooth wireless barcode
scanners and promotes the development of on-board wireless solutions for the
retail, transportation and logistics industries as well as for all real-time
traceability applications.  Baracoda's added value lies in the company's
ability to provide customers and partners with appropriate, reliable,
extremely competitive solutions suitable for all mobile environments.
Baracoda has proven expertise in the development of on-board software packages
and the integration of radio modules, with specific skills in the management
of power consumption, security, and the interoperability of systems. For more
information, visit http://www.baracoda.com .

    About Sprint Nextel
    Sprint Nextel offers a comprehensive range of wireless and wireline
communications services to consumer, business and government customers.
Sprint Nextel is widely recognized for developing, engineering and deploying
innovative technologies, including two robust wireless networks offering
industry leading mobile data services; instant national and international
push-to-talk capabilities; and an award-winning and global Tier 1 Internet
backbone.  For more information, visit http://www.sprint.com .


SOURCE Baracoda




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Related links:
  • http://www.baracoda.com
  • http://www.sprint.com
  • http://www.frontlineexpo.com/frontlineexpo2004/v42/index.cvn?ID=10000
    CONTACT:
    Kari Hernandez of INK Public Relations,
    +1-512-382-8982, or kari@ink-pr.com , for Baracoda; or Cheryl
    Hawkins, Media Relations of Sprint, +1-703-433-4276, or
    cheryl.hawkins@sprint.com