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Atmel Targets Low-frequency RFID Applications With Introduction of Contactless RF IDIC(R) Featuring Fast Anti-Collision Functionality and 1-kBit Memory

    HEILBRONN, Germany, Sept. 27 /PRNewswire/ -- Atmel(R) Corporation
(Nasdaq: ATML), a global leader in the development and fabrication of advanced
semiconductor solutions, announced today the availability of its new LF RFID
IC ATA5558 with integrated anti-collision functionality. The ATA5558 is a
contactless Read/Write (R/W) RFID device for multi- or single-tag applications
in the low frequency (LF) range, such as animal identification, laundry
management, industrial automation, item tagging, and ISO cards. The ATA5558
extends Atmel's broad RFID product portfolio ranging from standard read-only
up to high-security crypto devices.
    The need for RFID is growing substantially due to its increased
performance and enhanced functionality. Compared with bar codes, RFID provides
extended read/write distances, line-of-sight is not necessary, and data can be
changed whenever needed. Low-frequency RFID provides advantages such as
insensitivity in rugged environments (e.g., against water, dirt and dust).
    The ATA5558 provides an integrated anti-collision feature, thus enabling
reading more than one tag simultaneously. Standard tags interfere with each
other as they transmit at the same time, whereas the anti-collision
functionality ensures that one tag talks after the other. The ATA5558's
multi-tag identification is based on a deterministic anti-collision algorithm
which requires unique tag identification information (Tag IDs).
    Furthermore, the ATA5558 features 1-kbit memory, allowing storage of
larger amounts of data, and password protection that prevents unauthorized
read and/or write access to protected user definable memory pages for
increased safety. Specific programming (public mode) makes sure that the
ATA5558 can also be used as a standard Read/Write device when the
anti-collision function is not needed. The integrated capacitor enables easy
system design since a coil is the only external part needed.
    Atmel, a pioneer in the RFID area and member of EPCglobal, provided the
industry's first read-only RFID ICs in the late 1980's. Since 1995, Atmel has
also been offering the world's most flexible read/write RFID ICs. Today, Atmel
is a key player in low-frequency-based 125 kHz RFID ICs for access control
systems. The portfolio also includes ICs addressing the 13.56 MHz, UHF and
Microwave frequency ranges.
    Samples of the new LF RFID IC ATA5558 as die in tray packages are
available now. Pricing starts at US$ 0.98 (10 k).

     Footnote
     IDIC(R) = Identification ICs (registered trademark of Atmel)
     LF = Low Frequency
     RFID = Radio Frequency IDentification
     UHF = Ultra High Frequency

    About Atmel
    Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components.  Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to provide the
electronics industry with complete system solutions.  Focused on consumer,
industrial, security, communications, computing and automotive markets, Atmel
ICs can be found Everywhere You Are(R).

    NOTE:  Atmel(R), IDIC(R), logo and combinations thereof, Everywhere You
Are(R) and others are registered trademarks or trademarks of Atmel Corporation
or its subsidiaries. Other terms and product names may be trademarks of
others.

    Information
    Atmel's LF RFID ATA5558 product information may be retrieved at
http://www.atmel.com/dyn/products/product_card.asp?part_id=3774

     Press Contacts
     Dr. Susanne van Clewe, Marcom Manager Communications
     and Automotive Products
     Phone:  +49-7131-67-2081, Email:  susanne.van-clewe@hno.atmel.com

     Clive Over, Director of Press Relations -- USA and Asia
     Phone:  +1-408-451-2855, Email:  cliveover@atmel.com

     Veronique Sablereau, Corporate Communications Manager -- Europe
     Phone:  +33-1-30-60-70-68, Email:  veronique.sablereau@atmel.com


SOURCE Atmel Corporation




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    CONTACT:
    Dr. Susanne van Clewe, Marcom Manager
    Communications and Automotive Products, +49-7131-67-2081, or
    susanne.van-clewe@hno.atmel.com; or Clive Over, Director of Press
    Relations -- USA and Asia, +1-408-451-2855, or
    cliveover@atmel.com, or Veronique Sablereau, Corporate
    Communications Manager -- Europe, +33-1-30-60-70-68, or
    veronique.sablereau@atmel.com, all of Atmel