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Serebrum Launches Axon for Topic-centric Content Management at DEMOfall Conference

 New content management system modeled on human neurological processes for
 intuitive enterprise content management based on Ajax and wiki technology

    SAN DIEGO, Sept. 27 /PRNewswire/ -- Serebrum Corporation, the leader in
delivering custom business solutions to corporations, today announced at
DEMOfall '06 the availability of a new topic-centric content management
system. Serebrum Corporation is now the only company to offer an
enterprise- class content management system built 100% on Java and the J2EE
architecture with an intuitive user interface built from the ground up
based on Ajax while extending the wiki model to meet the demands of
enterprise infrastructure.
    "Axon brings together the best of what wikis offer - ease of use,
unlimited revision control, self-editing - and extends the concept to meet
the needs of enterprise users - enhanced navigation, true WYSIWYG editing,
integrated document management, powerful search and role-based access
control," said Krishna Polineni, CEO of Serebrum Corporation. "Axon's
topic- centric approach means that you can now separate content from
publishing. Our multi-channel publishing model enables enterprises to
distribute content changes in real-time across several channels - Web,
Word/PDF documents, on-demand fax and print."
    Serebrum Corporation, founded in late 1997, is an innovate provider of
J2EE-based solutions to enterprises. Prior to Axon, enterprises had limited
options to manage content, with the users having little or no control over
content creation and delivery. With Axon, users can manage content as
topics without having to worry about how it is presented. Topics can be
assembled into different delivery formats for distribution. Further, Axon
erases the concept of a document by organizing content as reusable
"infolets," removing the limitations of the current document-centric
approach where knowledge is embedded in productivity suites and is
difficult to reassemble and reuse.
    "Axon rethinks how enterprise content and knowledge is managed by
providing a flexible framework for companies to create, present and
distribute information," said Chris Shipley, executive producer of
DEMOfall. "While word processor and spreadsheet software was assembled as
productivity suites in the early 90s to great impact, Axon takes the next
evolutionary step of erasing the boundaries that exist in the components of
a productivity suite and delivers a unified solution."
    Axon features previewed at DEMOfall include:

    -- "Infolets" vs. Documents - Axon defines a topic-based approach.
     Content is organized as reusable pieces - "infolets" - that can be
     assembled into one or more documents and published in any format.  Any
     changes in an "infolet" are propagated in real time across all publishing
     channels.

    -- Multi-channel Publishing - Axon separates content creation from
     publishing.  Users can create and edit content without worrying about
     formatting or presentation.  Topics can be assembled into a document and
     published as Web pages, word processing documents or in PDF.  Documents
     and topics can be delivered on demand via print, fax or email.

    -- Usability - Axon's application interface design is based 100% on Ajax,
     fully leveraging features such as dynamic database-driven tree menus,
     easy switching from view to edit modes, true WYSIWYG editing and enhanced
     navigation.

    -- Security - Axon features highly granular role-based access control that
     is absent in wikis and most content management systems.  Advanced user
     management features include grouping.  LDAP is the default directory
     mechanism.

    -- Search - Full-text search of topics, documents and attachments can be
     conducted.  Search results are sortable.  Fielded search further allows
     the users to zero in on information they need.  Rights-managed search
     ensures that users can access only the content they have permissions for.

    -- Workflow - Axon's advanced workflow allows enterprises to set up
     sophisticated business processes to content creation, editing, review,
     publishing and archival.

    About Serebrum Corporation
    Serebrum Corporation, headquartered in Iselin, NJ, provides innovative
solutions to business problems. With Axon, enterprises have the option to
deploy the next generation of content management systems based on Web 2.0
technologies and built 100% on the J2EE architecture. Axon received
research grants from the National Science Foundation (NSF) to apply the
technology to software requirements elicitation, and from the Department of
Defense Space and Naval Warfare Systems Command (SPAWAR) to extend Axon
into a highly secure (EAL6+) cross-domain collaboration portal.
    About DEMO
    The annual DEMO conferences focus on emerging technologies and new
products, which are hand-selected from across the spectrum of the
technology marketplace. The DEMO conferences have earned their reputation
for consistently identifying tomorrow's cutting-edge technologies, and have
served as launch pad events for companies such as Palm, E*Trade, Handspring
and U.S. Robotics, helping them secure venture funding, establish critical
business relationships and influence early adopters. Each DEMO conference
features approximately 70 new companies, products and technologies. For
more information on the DEMO conferences, visit http://www.demo.com.


SOURCE Serebrum Corporation




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Related links:
  • http://www.serebrum.com
  • http://www.demo.com
    CONTACT:
    Krishna Polineni, Serebrum Corporation,
    +1-732-855-8544 ext. 201, Krishna@serebrum.com