Photo: OfficeMax Introduces a New Suite of Design Services through OfficeMax ImPress

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Photo: OfficeMax Introduces a New Suite of Design Services through OfficeMax ImPress
New Service Aims to End Dilemma of Choosing Between Do-It-Yourself Clip Art
                            and Costly Designers

    NAPERVILLE, Ill., Sept. 27 /PRNewswire/ -- The 'cost vs. quality'
dilemma has plagued business entrepreneurs when considering the image they
want to present for their new business. Historically, business owners had
two options: create an identity using clip art or contract with a graphic
design firm for significantly more money. OfficeMax(R) Incorporated (NYSE:
OMX), a leader in office products and services, today announced it is
expanding its line of business design services through OfficeMax
ImPress(TM), OfficeMax's print and document services, and bridging the gap
between do-it-yourself design and design agencies.
    To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/officemax/29813/
    OfficeMax ImPress now offers more than 1,000 new customizable business
card and stationery designs that enables customers to create a look of
their own. With the help of an OfficeMax ImPress associate, customers have
the option to design a look using design templates, upload artwork into an
existing design, or create a new identity from scratch. Customers are able
to see artwork in real-time due to the addition of on-site design kiosks.
This technology also enables customers to apply designs instantly across
coordinating stationery, brochures, labels, folders and more.
    "Expanding OfficeMax ImPress's design services comes at a critical
time. We see a new service niche emerging because small business owners
want more control over designs, but they fall short on skills and
resources," said Ryan Vero, executive vice president and chief
merchandising officer for OfficeMax. "Plus, they don't have time to keep
going back and forth on design concepts. Gone are the days where creativity
is limited to picking a template out of a catalog and hoping the design
turns out as good as the picture. Now customers can see their creation in
real time."
    "Automated design techniques and cost-effective, short-run printing
services give OfficeMax ImPress customers the opportunity to present
themselves to customers with production values equivalent to their bigger
business competitors," said Jim Hamilton, Group Director of InfoTrends' On
Demand Printing & Publishing, Jetting Technology Opportunities, and Wide
Format Printing Consulting Services.
    According to the U.S. Small Business Administration there are roughly
more than 26 million self-employed or under 10-person firms in the U.S.
today. As OfficeMax has learned through recent product introductions, there
is greater demand for more design options.
    "We know that women look for more ways to portray their personality and
style in business," said Vero. "OfficeMax has taken steps in our stores and
with our merchandise to give women more to work with when they create and
maintain their work environment. With this new design service, we are
taking another large step toward giving more style options."
    The new price point for 250 full-color business cards will begin at
$29.99. OfficeMax ImPress will offer 250 free full-color business cards
with the purchase of 250*. In October, customers purchasing more than $125
in design services at OfficeMax ImPress will receive a voucher for a spa
service or round of golf**. Customers that purchase more than $500 in
design services will receive a voucher for a hotel stay for four days and
three nights at select hotels all over the world**.
    *Offer valid through September 29, 2007. **Offer valid October 1 - 31,
2007. Certain restrictions apply; see store for details.
    About OfficeMax
    OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-
business office products solutions and retail office products. The
OfficeMax mission is simple. We help our customers do their best work. The
company provides office supplies and paper, in-store print and document
services through OfficeMax ImPress(TM), technology products and solutions,
and furniture to consumers and to large, medium and small businesses.
OfficeMax customers are served by approximately 35,000 associates through
direct sales, catalogs, e-commerce and more than 900 stores. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com.
    OfficeMax Media Contacts
    Bill Bonner
    630-864-6066
SOURCE OfficeMax Incorporated
http://www.officemax.com
CONTACT:
Bill Bonner of OfficeMax Incorporated,
+1-630-864-6066