NEENAH, Wis., Sept. 27 /PRNewswire-FirstCall/ -- To help capture the
checkered flag in the race to cure breast cancer, Kimberly-Clark
Corporation's (NYSE: KMB) Viva brand towels will once again rev up Brewco
Motorsports' No. 27 Busch Series race car to support breast cancer research
and awareness programs. Viva brand towels, the brand that encourages women
to live life to the fullest, today announced their annual partnership with
The Breast Cancer Research Foundation (BCRF) to help raise awareness and
funds to combat breast cancer during October -- National Breast Cancer
Awareness Month.
For the second consecutive year, Viva brand towels will sponsor the
Brewco Motorsports' No. 27 race car during three Busch Series races to
drive attention to this serious health issue by showcasing a new pink paint
scheme along with a pink ribbon symbolizing breast cancer awareness. The
race car will display the paint scheme during the Yellow Transportation 300
at Kansas Speedway (Sept. 29), the Dollar General 300 at Lowes Motor
Speedway (Oct. 12) and the Sam's Town 250 at Memphis Motorsports Park (Oct.
27). In addition, the driver of the No. 27 car, Casey Atwood, and the
entire Brewco pit crew will sport the color pink during the three races.
"The pink No. 27 car and crew will be an unforgettable sight for race
fans," said Atwood. "Pink is not a color normally associated with NASCAR
racing, which should help in shining the spotlight on the importance of
finding ways to prevent and cure breast cancer."
In addition to the pink No. 27 race car, Viva brand towels has pledged
to contribute up to $200,000 to BCRF through donations linked to the
purchase of specially designed Viva/BCRF 2-pack printed towels available at
participating retailers during the month of October. During the same month,
the brand will contribute $5.00 to BCRF for every new visitor who signs up
as a member on the brand's new Viva Diva Cafe Web site, launched today, up
to $50,000. For more information, visit http://www.vivadivacafe.com.
"With nearly 40 percent of NASCAR fans being women, the sport offers a
great way to reach women in a unique setting to build awareness and support
for breast cancer research and prevention," said Ellen Wheeler, Integrated
Marketing Leader for the Viva brand. "The Viva brand is proud to join
forces once again with our Busch Racing Series partner Brewco Motorsports
to help raise funds for BCRF as they continue to search for a much needed
cure for breast cancer."
The owner of the No. 27 car, Clarence Brewer Jr., also has a very
personal reason for supporting breast cancer research. Brewer's grandmother
passed away in 2000 after a five-year battle with breast cancer. He also
has two aunts who are breast cancer survivors, and learned in 2006 that yet
another member of his family -- a cousin -- was diagnosed with the disease.
"My family has obviously been impacted by breast cancer," said Brewer.
"My team and I are proud to join our sponsor, Kimberly-Clark and Viva brand
towels, and BCRF in support of finding a cure."
"Research is extremely important in helping find a cure for breast
cancer and we are grateful to the Viva brand and Brewco Motorsports for
their continued support," says Robbie Finke, Director of Marketing for
BCRF. "In 2007, it is estimated that more than 178,000 women in the United
States will be diagnosed with this disease, and over two million women
living in the U.S. have been treated for breast cancer. The donations
received from the Viva brand towels will help our research efforts in
finding a cure."
About BCRF
The Breast Cancer Research Foundation is dedicated to preventing breast
cancer and finding a cure in our lifetime by funding clinical and genetic
research worldwide. A minimum of 85 cents of each dollar donated to the
Foundation goes directly to breast cancer research and awareness programs.
For more information about BCRF, visit http://www.bcrfcure.org or call
1.866.FIND.A.CURE.
About Brewco Motorsports, Inc.
Central City, Kentucky businessman Clarence Brewer Jr. began the
construction of his racing enterprise, Brewco Motorsports, in 1996 with one
racecar and a small shop. This year, Brewer begins his 11th season as a car
owner in the NASCAR Busch Series. With an unmatched reputation of
delivering results both on and off the track, Brewco has elevated itself to
not only a consistent championship contender but the marketing vehicle of
some of America's most trusted brands. For more information, please visit
http://www.brewco.com.
About Viva brand towels and Kimberly-Clark
Viva brand towels are soft and strong like cloth, and uniquely
different from other paper towels. For more information, visit
http://www.vivatowels.com.
Kimberly-Clark and its well-known global brands are an indispensable
part of life for people in more than 150 countries. Every day, 1.3 billion
people -- nearly a quarter of the world's population -- trust K-C brands
and the solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex
and Depend, Kimberly-Clark hold the No. 1 or No. 2 share position in more
than 80 countries. To keep up with the latest K-C news and to learn more
about the company's 135-year history of innovation, visit
http://www.kimberly-clark.com.
SOURCE Kimberly-Clark Corporation
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Related links:
http://www.kimberly-clark.com/
CONTACT:
Joey Mooring, +1-972-281-1443,
joey.mooring@kcc.com, or Investors, Mike Masseth,
+1-972-281-1478, mmasseth@kcc.com, both of Kimberly-Clark
Corporation
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