The World is Awash in Pink Lights to Put the Spotlight on Breast Cancer
NEW YORK, Sept. 28 /PRNewswire/ -- Following the triumphant spirit of the
Olympics, the world will unite once again -- this time, to spread the message
of breast cancer awareness. October 2000 Breast Cancer Awareness Month kicks
off with the Estee Lauder Companies' Global Landmarks Illumination Initiative.
The evening of October 2nd, from 6:30pm-8:30pm local time*, notable landmarks
around the world will be illuminated in pink lights symbolizing global unity
in the world's on-going effort to find a cure for breast cancer.
The focus of the illumination initiative will take place in Sydney,
Australia and New York City, as indicated below.
Landmark: Museum of Contemporary Art
City/Country: Sydney, Australia
Date/Time: October 2nd, 7:30pm Sydney time (4:30am NY time)
Dignitary: Evelyn Lauder, Senior Corporate Vice President of the Estee
Lauder Companies and Founder of The Breast Cancer Research
Foundation
Description: The Museum of Contemporary Art, which sits across the
harbor from the famous Sydney Opera House, houses
Australia's most progressive collection of modern art.
Nearby buildings including the Ferry Station and the AMP
Building will also be awash in pink lights.
Landmark: Empire State Building
City/Country: New York City, NY, USA
Date/Time: October 2nd, sunset NY time (but lighting ceremony and
photo opportunity will take place at 10:00am)
Dignitary: Elizabeth Hurley, Estee Lauder Spokesmodel and actress
Description: The 1,453 foot Art Deco landmark is the most famous fixture
in New York City's impressive skyline.
Other landmarks to be illuminated include:
Asia
Landmark: Tokyo Tower
City/Country: Tokyo, Japan
Date/Time: October 1st, 7:00pm Tokyo time (6:00am NY time)
Dignitary: Ms. Eiko Ohya, Women's Issues Expert
Description: The Tokyo Tower is Japan's most famous observation tower.
Built in 1958, the tower was modeled after the Eiffel
Tower, yet at 1092 feet it is 30 feet higher. On a clear
day one can see Mt. Fuji and Mt. Tsukuba from the top.
Landmark: Sky Tower
City/Country: Auckland, New Zealand
Date/Time: October 2nd, 8:00 pm Auckland time (4:00am NY time)
Dignitary: Janette Boroughs, Breast Cancer survivor
Description: At 328 meters, the Sky Tower is the tallest structure in
the Southern Hemisphere dominating the skyline. It is New
Zealand's most spectacular tourist, broadcasting and
telecommunications facility.
Landmark: Table Mountain
City/Country: Cape Town, South Africa
Date/Time: October 2nd, 6:30pm Cape Town time (12:30pm NY time)
Dignitary: Minister of Health, Dr. Manto Tshabalala-Msimang
Description: One of the world's most famous natural landmarks, Table
Mountain is swept by clouds during the day giving the
illusion of a "tablecloth" on the top. On summer nights,
Table Mountain is illuminated by a bank of five huge
lights, making the mountain one of the world's largest
artificially illuminated natural features.
Europe/Middle East
Landmark: Obelisque
City/Country: Paris, France
Date/Time: October 2nd, 7:00pm Paris time (1:00pm NY time)
Dignitary: Professor Claude Jasmin, Hopital Paul Brousse-Villejuif,
Breast Cancer Department
Description: The Obelisque, which sits in the Place de la Concorde, was
brought to France from Luxor, Egypt and erected in 1836. It
is covered with hieroglyphics celebrating the reign of
Ramses II.
Landmark: Torre di Pisa (Leaning Tower of Pisa)
City/Country: Pisa, Italy
Date/Time: October 2nd, 8:00pm (Pisa time) (2:00pm NY time)
Dignitary: Mayor of Pisa, A. Fontanelli
Description: The Torre di Pisa, known for its dramatic incline, is
actually the bell tower of a cathedral.
Landmark: Vienna City Hall (Rathaus)
City/Country: Vienna, Austria
Date/Time: October 2nd, 7:00pm Vienna time (1:00pm NY time)
Dignitary: Austria's First Lady, Dr. Helga Haupl-Seitz
Description: Built in 1883, Vienna City Hall houses the seat of Mayor of
Vienna and the city government. It is one of the city's
most important neo-gothic buildings.
Landmark: Cinquantenaire
City/Country: Brussels, Belgium
Date/Time: October 2nd, 7:00pm Brussels time (1:00pm NY time)
Description: Leopold II wanted a triumphal monument to mark the 50th
anniversary of Belgian independence. With the King's own
financial contribution, in 1905, a structure was erected
that is actually three arches of the same height -- set
between two semi-circular colonnades that had been built as
early as 1880.
Landmark: Pirelli Building
The Tower and The Fountain of Castello Sforzesco
City/Country: Milan, Italy
Date/Time: October 2nd, 7:00pm Milan time (1:00pm NY time)
Dignitary: At the Pirelli Building: Roberto Formigoni, President of
the Region; Dr. G. Ravasi, Regional President of the
Italian Cancer League; and Lea Pericoli, cancer survivor,
ex-tennis champion and sports editor. At the Tower and
Fountain of Castello Sforzesco: Cancer survivor and TV
actress Sandra Mondaini
Description: The Pirelli Building is the only skyscraper in Italy, and
the symbol of industrialization.
The Tower and The Fountain lie at the entrance to the
magnificent Renaissance palace Castello Sforzesco.
Landmark: Palazzo Ducale
City/Country: Lucca, Italy
Date/Time: October 1st, 7:00pm Lucca time (1:00pm NY time)
Dignitary: Ms. Andrea Tagliasacchi, President of the District
Description: Palazzo Ducale is a beautiful Renaissance Palace, recently
restored to its former glory. Pink lights will veil the
interior and exterior courts.
Landmark: Copernicus Statue
City/Country: Warsaw, Poland
Date/Time: October 2nd, 7:00pm Warsaw time (1:00pm NY time)
Dignitary: Poland's First Lady Jolanta Kwasniewska
Description: Built in honor of astronomer Nicolaus Copernicus by Danish
Bertel Thorvaldsen in 1820, it stands in front of Staszic
Palace.
Landmark: Federal Palace (Bundeshaus)
City/Country: Bern, Switzerland
Date/Time: October 2nd, 8:30pm Bern time (2:30pm NY time)
Description: The Bundeshaus (Federal Palace) is the seat of the
legislative and executive branch of the Swiss government.
The oldest part of the building dates back to 1856.
Landmark: Burj Al Arab Hotel
City/Country: Dubai, United Arab Emirates
Date/Time: October 2nd, 7:00pm Dubai time (11:00am NY time)
Description: The tallest hotel in the world standing 321 meters high on
a man-made island off the coast of Dubai. A unique
billowing sail-shaped structure, the hotel stands taller
than the Eiffel Tower.
Latin America
Landmark: Monumento a los Espanoles
City/Country: Buenos Aires, Argentina
Date/Time: October 2nd, 8:00pm Buenos Aires time (7:00pm NY time)
Dignitary: Argentina's First Lady Ines Pertie de la Rua
Description: An impressive monument commemorating Spanish war heroes in
the center of Buenos Aires.
Landmark: La Diana Cazadora and Monumento a la Madre
City/Country: Mexico City, Mexico
Date/Time: September 29th, 8:00pm Mexico City time (9:00pm NY time)
Dignitary: Rosario Robles, Mayor of Mexico City
Description: La Diana Cazadora is known as the archer, roman goddess of
the moon and the hunt, worshipped by women because of
fertility. The archer draws her bow in the center of this
magnificent fountain, located in the most beautiful avenue
in Mexico City, equivalent to Champs Elysees in Paris:
Paseo de la Reforma.
Monumento a la Madre, is a monument dedicated to all
mothers, the most important figure in the Mexican family.
North America
Landmark: Sky Dome
City/Country: Toronto, Canada
Date/Time: October 2nd, 7:30pm Toronto time
Description: Opened in 1989, the Sky Dome is home to the Toronto Blue
Jays baseball team as well as other sporting events and
concerts. The Sky Dome is known for its retractable dome.
Landmark: La Fortaleza
City/Country: San Juan, Puerto Rico
Date/Time: October 2nd, 6:30pm
Dignitary: Puerto Rico First Lady Maga Rossello
Description: La Fortaleza, overlooking the San Juan Bay, is the home of
the Governor of Puerto Rico. It is the oldest governor's
mansion in the Western Hemisphere that is still in active
use.
Other Participating Monuments:
Torre Colpatria, Bogota, Columbia
Obelisco de Altamira, Caracas, Venezuela
Hospital de Clinicas Caracas, Caracas, Venezuela
Intel Tower, Santiago, Chile
EAB Plaza in Long Island, NY U.S.A.
Cohalan Complex, Central Islip, NY U.S.A.
Lee H. Dennison Building, Hauppauge, NY U.S.A.
EDITOR'S NOTE: *La Diana Cazadora and Monumento al la Madre will be
illuminated on September 29th instead of October 2nd. Tokyo Tower, Vienna
City Hall and Palazzo Ducale will be illuminated on October 1st instead of
October 2nd.
SOURCE Estee Lauder Companies
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800-758-5804, ext. 251850
CONTACT:
Geri Schachner, 212-572-4453, or Teruca
Rullan, 212-572-4431, both of Estee Lauder Companies
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