LAS VEGAS, Sept. 28 /PRNewswire-FirstCall/ -- Alliance Gaming Corp.
(NYSE: AGI) announced today that its Bally Gaming and Systems business unit
has entered into a licensing agreement with celebrity icon Pamela Anderson for
a new Playboy slot machine and that she will introduce the game in person at
the upcoming Global Gaming Expo.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040928/LATU043)
One of the most recognizable stars of her generation and a worldwide sex
symbol who has graced the cover of Playboy a record 11 times, Anderson will be
displayed on a "special edition" version of the new Playboy Get Lucky
Wheel(TM) slot on Bally Gaming's successful QuarterMillion$(TM) wide-area
progressive link that resets at $250,000. The machine will feature
photography shot exclusively for Bally Gaming by renowned photographer and
creative visionary David LaChapelle.
Anderson will appear at the Bally Gaming and Systems booth from 1-3 p.m.
on Wednesday, Oct. 6 during the Global Gaming Expo at the Las Vegas Convention
Center and at a special sold-out customer event that night at the Palms Casino
Hotel. Both the Global Gaming Expo and the Palms event are closed to the
public.
"I think it's pretty safe to say that the Las Vegas gaming trade show will
have a heightened level of head-turning excitement this year," said Mickey
Roemer, Senior Vice President of Game Development for Bally Gaming and
Systems. "We look forward to welcoming Pamela Anderson to the show and to
introducing what we think will be an attractive and entertaining slot machine
for both sexes."
Anderson broke onto the scene as a Playboy cover girl in October 1989 and
appeared as the Miss February 1990 Playboy Playmate. She went on to co-star
in the television series "Home Improvement" and starred in "Baywatch," which
still airs in syndication in more than 180 countries worldwide. She also
created, starred in and executive produced her own hit syndication series,
"VIP," as well as appeared in several feature films. Anderson most recently
published her first novel, the New York Times best-seller "Star."
Alliance Gaming is a diversified gaming company with headquarters in Las
Vegas. The Company is engaged in the design, manufacture, distribution and
operation of advanced gaming devices and systems worldwide and owns and
operates Rainbow Casino in Vicksburg, Miss. Additional information about the
Company can be found at http://www.alliancegaming.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the safe
harbor created thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the future and,
accordingly, such results may differ from those expressed in any
forward-looking statements. Future operating results may be adversely
affected as a result of a number of risks detailed from time to time in the
company's filings with the Securities and Exchange Commission.
-ALLIANCE GAMING CORP.-
PLAYBOY, MISS FEBRUARY and PLAYBOY PLAYMATE are marks of Playboy and used
under license by Bally Gaming, Inc.
For further information, please contact: Investors and Media, Robert L.
Saxton of Alliance Gaming, +1-702-270-7600.
SOURCE Alliance Gaming
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Related links:
http://www.alliancegaming.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20040928/LATU043 AP
PhotoExpress Network: PRN4 PRN Photo Desk,
photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/638321.html
CONTACT:
Investors and Media, Robert L. Saxton of
Alliance Gaming, +1-702-270-7600
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