In-restaurant Promotion Brings Fin-tastic Adventure to Life
MIAMI, Sept. 28 /PRNewswire/ -- Starting today, kids across the country
will fin-agle their way into participating BURGER KING(R) restaurants to
collect all 10 Shark Tale(TM) toys. The toys, inspired by DreamWorks' computer
animated feature film, will be available in every Kids Meal over a five-week
period, or while supplies last.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"We are pleased, once again, to partner with DreamWorks to bring Shark
Tale(TM) beyond the theatre and into our restaurants," said Cindy Syracuse,
senior director, National Promotions, Youth & Family Marketing, Burger King
Corporation. "Kids should have plenty of fun with these 10 collectible toys
that model the most appealing cast of characters, as they recreate the
adventure at home both in and out of the water."
The promotion runs in conjunction with the launch of DreamWorks' Shark
Tale(TM) set to swim into movie theaters on Friday, October 1, 2004.
A Tidal Wave Of Fun
Each toy captures the distinctive, dynamic, star-powered personalities of
the Shark Tale(TM) cast of characters, including Spin Fin Oscar, a wind-up
swimmer; Swim 'n' Spin Lenny, a wind-up swimmer; Aqua Dance Angie, a floating
dancer; Excitable Sykes, a ball whose cheeks turn red when placed in cold
water; Chase 'n' Chomp Frankie, a speedy pull-back racer and paper "chomper;"
Ernie Dreadlock Top, a wind-up spinning top; Flip 'n' Stick Luca, with its
suction cup fun; Bernie Bobblehead, a light-up bobblehead; Fashion Fin Lola, a
spinning, light-up diva; and Play 'n' Spray Whale, a swimmer and water-dousing
spout.
Waves of Advertising
This BURGER KING(R) promotion will be featured in kid-directed
advertising, in-restaurant merchandising, birthday mailers to BK(R) Kids Club
members, the BURGER KING Adventures Newsletter and a micro site at
http://www.burgerking.com .
About DreamWorks' Shark Tale(TM)
Oscar is a fast-talking little fish who dreams big. But his big dreams
land him in hot water when a great white lie turns him into an unlikely hero.
At first, his fellow fish swallow Oscar's story hook, line and sinker and he
is showered with fame and fortune. It's all going along swimmingly, until it
starts to become clear that Oscar's tale about being the defender of the Reef
is all wet. Oscar is finding out that being a hero comes at a Market Price
when his lie threatens to make him the Catch of the Day. Now he has to tread
water until he can get the scales to tip back in his favor again.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 61 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com .
SOURCE Burger King Corporation
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