Partnership Will Enable Access and Control of
Music Through Millions of Portable Devices
LOS ANGELES, Sept. 28 /PRNewswire/ -- Virgin Digital, the digital
entertainment platform of the Virgin Group Ltd., announced today an exclusive
partnership with Orb Networks, Inc., a developer of award winning
media-delivery software and services.
The partnership between Virgin Digital and Orb supports the joint
development of Virgin Digital Connector, a set of media access technologies
designed to fulfill the need for consumers to legally enjoy their music
anytime, anywhere, without the restrictions of incompatible devices or audio
formats.
The Virgin Digital Connector technologies will enable users to securely
access their music, whether a stored file or a stream, through any web-enabled
devices such as cell phones, PCs, or PDAs, anytime, anywhere.
"Mobile access and control will be the key ingredients in consumers'
interaction with content, and we are really excited to break through the
single-platform approach and give users their music within a frictionless
ecosystem," said Zack Zalon, President of Virgin Digital. "Virgin Digital
Connector will change the conversation about mobile entertainment: it's not
just about memory on the devices, it's not just about purchasing over-the-air,
and it's not just about another proprietary platform. Instead it's about
accessing, streaming, and enjoying music wherever you are."
Furthermore, this partnership will expand Virgin Digital's consumer
service offerings and support Orb's initiatives to deliver focused consumer
applications with powerful user benefits.
"We are ecstatic about the deal and the value it offers to consumers, not
just in the US, but on a global scale," said Jim Behrens, CEO of Orb Networks.
"It validates our approach to allowing users to access their personal media
and we are excited to work with Virgin Digital, the first true music company
to offer a digital music solution that meets mobile consumers' needs."
With over 2 million tracks from more than 15,000 record labels, Virgin
Digital is the deepest online catalog of digital music. The Virgin Digital
solution features a pay as you go music download store (tracks at .99 and
Albums from $9.99), an unlimited streaming and downloading subscription (from
$7.99 per month), free premium radio stations, and free robust CD ripping and
burning and portable device loading tools that are both powerful and
easy-to-use.
About Virgin Digital
Virgin Digital, the digital entertainment platform of the Virgin Group
Ltd., is a leading digital music and media software and services company
offering the most comprehensive digital music services available. Virgin
Digital is responsible for leveraging new technologies and combining them with
Virgin's unrivaled heritage in music to build innovative large scale digital
consumer offerings. Virgin Digital delivers media and music services for
passionate music lovers that is exciting, fun. Virgin Digital is the first
music company to deliver music fans an authentic digital entertainment
experience, featuring a pay as you go download store, an unlimited streaming
and downloading music subscription, commercial free digital radio, CD ripping
and burning & portable device management tools, and the most robust customer
service functions ever found in a music service.
About Orb Networks, Inc.
Orb Networks is the first developer of streaming media software and
services giving people free spontaneous access to digital home media -- any
kind, at any time, from any location in the world. The groundbreaking Orb
Architecture allows users to access music, live television, videos, photos and
other digital content from any device that can connect to the Internet, such
as a cell phone, PDA, or notebook. Orb Networks develops, licenses and
markets its services in partnership with leading content providers/creators,
wireless carriers, electronic distributors and consumer electronic companies.
As an active participant in the issues affecting digital media, Orb Networks
is a member of the Digital Living Network Alliance (DLNA). Orb Networks is a
privately held company located in Emeryville, Calif. For more information
about Orb Networks, please visit http://www.orb.com
MEDIA CONTACTS:
Karen DeMarco / Ayn Allen
mPRm Public Relations
for Virgin Digital
323.933.3399
kdemarco@mprm.com / aallen@mprm.com
Debbie Degutis
Orb Networks
510.903.0930
debbie@orb.com
SOURCE Virgin Digital
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Related links:
http://www.virgindigital.com
CONTACT:
Karen DeMarco, kdemarco@mprm.com, or Ayn
Allen, aallen@mprm.com, both of mPRm Public Relations,
+1-323-933-3399, for Virgin Digital; or Debbie Degutis of Orb
Networks, +1-510-903-0930, debbie@orb.com
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