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Atronic Enjoys Huge Success at G2E 2005

    SCOTTSDALE, Ariz., Sept. 28 /PRNewswire/ -- The blistering heat of Las
Vegas provided a perfect backdrop for Atronic to enjoy their most successful
G2E show ever, exceeding the results from the previous year and launching a
range of exciting new gaming concepts inspired by the advanced capabilities of
the revolutionary e-motion(TM) cabinet.  Following e-motion's recent launch
into Nevada which has already proved highly successful, Atronic enjoyed
outstanding results especially with sales to US territories.
    Having already established itself as trend-setting cabinet in casinos all
over the world, this years G2E provided the stage to show the full marketing
and profit making potential of e-motion with new licensed titles, bonus link
systems, Wide Area Progressives and the largest library of game themes ever.
    Headlining the impressive array of new products on show and creating a
massive buzz on the stand was the new nickel wide area progressive
eMillions(TM).  Every player has the chance to become a millionaire either by
playing max bet and qualifying for the 1 million dollar jackpot or playing
less than max bet for the 1 million-credit jackpot.  The fully merchandised
eMillions package and the incentive of the million dollar jackpot had a
significant impact on customers who recognized the profit making potential
eMillions has to offer.
    Expanding further on the huge library of linked gaming content offered by
Atronic the dynamic bonus link CASH FEVER(TM), now approved for most of the US
jurisdictions made a triumphant return to G2E boasting an increased game
library and backed by a year of outstanding performance results in casinos all
over Europe, Latin America and Russia.  The new titles Gypsy Fortune(TM) and
Sneaky Devils(TM) both ready proven popular themes on e-motion headed up the
CASH FEVER showcase of currently 7 titles with more to come.
    Atronic also demonstrated the continuous progress in their product and
quality of content by unveiling added value features such as the new Super
Play(TM).  Launched on the new e-motion titles Magic Academy(TM) and Passion
Coast(TM) this new way to play provides an "all wins pay scatter" pay mode, as
well as a standard payline pay mode, appealing to a wider group of players.
    Creating a focal point on the impressive Atronic stand was the
exhilarating competitive bonus concept TOURNAMANIA(TM), designed and developed
by Atronic Systems.  Customers were invited to participate in fun tournaments
throughout the show with the competitive element of TOURNAMANIA capturing the
participants who became completely engrossed by who was topping the leader
board as the timer counted down to its exciting finale.  Atronic also debuted
a new TOURNAMANIA competition feature where during every tournament the top
screen of all e-motion machines displays the ranking of all participating
players, providing increased player comfort and interaction.  TOURNAMANIA
received some great feedback and led to the first sale of this exciting
product to US operators.
    Completing the new range of linked gaming concepts powered by e-motion was
the new Deal or no Deal Link(TM), featuring a rapid hit progressive jackpot
and two exciting game themes.  Both Deal or no Deal game themes give players
six different ways to trigger the progressive jackpot including a Mystery
Trigger that can hit at any time making the Deal or no Deal Link an extremely
attractive game for players.
    In addition to all the new game concepts on show Atronic also launched a
wide range of new game titles for both e-motion and Cashline(TM) headed up by
the new licensed title Miami Vice Flamingo Fortunes(TM) based on the 80's cult
classic TV show.  The fast paced base game coupled with the Miami Vice theme
featuring Crocket and Tubbs proved to be a real hit with customers and a
popular talking point on the stand.
    Other e-motion titles making their debut included Super Wiener Dog(TM)
saving the gaming world with four additional bonus features which are unlocked
by activating the innovative "Super Bet" mode.  The wacky Crazy Nest(TM), the
exotic Madame Sakura(TM), the hilarious Granny's Trucking Company(TM), the
ancient world of Mistress of Egypt(TM), and the tropical treasures of Money
Island(TM) are just a few of the new e-motion games on display.
    Complimenting the e-motion titles was the new range of Cashline(TM) games
including the chivalrous Knights Tale(TM), the magnificent Mysteries of
India(TM), the adventurous Mickey Jones(TM) and the jungle fever Princess of
the Amazon(TM).  Atronic also debuted its first Cashline game in Cantonese
language, the marvellous 3 Monkeys(TM).
    The Atronic stand became "home" again to many domestic and international
visitors using its VIP lounge area as a retreat and base from where to explore
the rest of the exhibition.  Traffic on the Atronic booth culminated each day
during the infamous Atronic Happy Hour.  On day one and two Atronic also held
a 'Best of the World' giveaway where some lucky customers competed in a
TOURNAMANIA playoff, the winner of which got to spin the prize wheel for a
guaranteed payout of 1,000 in a currency determined by the wheel.
    The entire Atronic team would like to thank all our customers for coming
to see us at the G2E show and helping make it such a huge success!

    The ATRONIC Group of companies, a leading global provider of casino games
and services, is headquartered in Germany.  The group companies Atronic
International, Atronic Americas and Atronic Systems maintain offices in the
USA, Europe, Russia, Latin America, South Africa and Australia.  ATRONIC is
dedicated to producing only the highest quality of entertaining games and
products, including dynamic casino management and linked gaming solutions
which are being operated in 84 countries worldwide.  ATRONIC holds a total of
190 worldwide gaming licenses including the United States of America, where it
is licensed to sell machines in 24 states and to 140 tribes.
    ATRONIC is a member of the Gaming Standards Association and supports open
industry standards such as Best of Breed (BOB) and System to System (S2S).
    ATRONIC is part of the family-owned and operated GAUSELMANN Group which
entered into an alliance with GTECH Holdings Corporation, a NYSE listed
American company who acquired a 50 percent controlling equity interest in
ATRONIC on December 6th 2004.  The transaction, which is contingent upon
regulatory and gaming license approvals, is expected to be completed on
December 31, 2006.  The family-owned and operated GAUSELMANN Group, which has
sold 2 million gaming devices since inception, is the second largest
manufacturer of gaming devices worldwide.  To find out more information about
ATRONIC please visit the website at http://www.atronic.com.


SOURCE Atronic Americas




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  • http://www.atronic.com
    CONTACT:
    Carol Skjaerris, +1-480-609-5899,
    cskjaerris@atronic.com, or Katie Stage, +1-480-609-5867,
    kstage@atronic.com, both of Atronic Americas