New campaign to launch with 2:30-minute spot on CBS's '60 Minutes'
SAN RAMON, Calif., Sept. 28 /PRNewswire/ -- Chevron Corporation (NYSE:
CVX) announced a new integrated global advertising campaign this week aimed
at engaging people in today's energy issues and highlighting the steps
Chevron is taking to bring more energy supplies to the global marketplace.
The campaign, called the "Power of Human Energy," will launch on television
in the United States on Sept. 30 and internationally on Oct. 5.
"The energy industry is one of the most complex and vital industries in
the world. Yet public opinion is most frequently shaped by the price at the
pump," said Chevron Vice Chairman Peter Robertson. "How we find, produce
and use energy are critical issues of our time. We all need to participate
in developing and shaping our energy future. Chevron takes on this
challenge every day."
The advertising campaign will launch with the ad "Untapped Energy,"
which will premiere as a 2:30 spot on CBS's "60 Minutes." The other global
television ads -- "The Impossible," "New Frontiers" and "Renewable Energy"
-- will air as 60-second spots and 30-second spots, each showing how energy
affects all our lives as well as the level of commitment, ingenuity and
responsibility Chevron employees practice every day to bring energy
supplies to global markets. All four spots will appear on television in the
United States and pan-regionally in Latin America, Europe, Africa, Asia and
the Middle East on channels such as CNNI, BBC and Discovery.
The "Power of Human Energy" campaign is an evolution of Chevron's "Real
Issues" campaign, which launched in July 2005 with a series of print,
online, broadcast and outdoor ads as well as a Web site
http://www.willyoujoinus.com that all sought to raise awareness and
encourage discussion about the major issues facing the energy industry.
The new campaign demonstrates how Chevron is providing solutions to
meet the growing demand for energy. The campaign also includes print and
online ads as well as special events.
"At Chevron, 'human energy' captures our positive spirit in delivering
energy to a rapidly changing world," said Rhonda Zygocki, Chevron vice
president of Policy, Government and Public Affairs. "We believe that viable
answers are out there to meet future demand, but that people must work
together to find them."
As part of the "Power of Human Energy" campaign, Chevron also has
enhanced its corporate Web site http://www.chevron.com. It will feature new
interactive stories showcasing how "human energy" is at work within the
company and include a global issues section to address what Chevron is
doing in areas of vital importance, such as supply and demand, energy
efficiency and climate change. There will be additional information on the
wide range of energy sources the company is working to bring to market.
Chevron continues to invite people to engage in the debate about the
future of energy at http://www.willyoujoinus.com. To date, there have been
nearly 2 million visitors to the site from approximately 190 countries.
The Web site also features Energyville, an interactive game developed
by The Economist Group that examines the economic, environmental and
security impacts of our energy choices. Since the launch of Energyville in
early September, the game has been played by approximately 160,000 people
about 170 countries.
Chevron Corporation is one of the world's leading integrated energy
companies. The company has about 58,000 employees, and Chevron's
subsidiaries conduct business in approximately 180 countries. Chevron
operates across the entire energy spectrum -- exploring for, producing and
transporting crude oil and natural gas; refining, marketing and
distributing fuels and other energy products; generating power; designing
and marketing large-scale energy efficiency solutions; and commercializing
the energy resources of the future, including biofuels and other
renewables. Chevron is based in San Ramon, Calif. More information about
Chevron is available at http://www.chevron.com.
SOURCE Chevron Corporation
 back to top
Related links:
http://www.chevron.com
http://www.willyoujoinus.com
CONTACT:
Stephanie Price, +1-925-683-5074, for Chevron
Corporation
|
