Eluma Earns Coveted DEMOgod Award at DEMOfall '06

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Eluma Earns Coveted DEMOgod Award at DEMOfall '06
Eluma Desktop Community Handpicked From 67 of the Most Promising Innovators

    TEWKSBURY, Mass., Sept. 29 /PRNewswire/ -- Eluma, the developer of the
only brandable desktop application that drives customer loyalty and
incremental revenue through the power of communities, today announced it
was named DEMOgod for an outstanding performance at the DEMOfall '06 show.
Eluma's award-winning presentation can be seen at:
http://www.demo.com/demonstrators/demo2006fall/79812.php
    A DEMOgod is selected for its expertise in positioning its product in
the marketplace, articulating its most distinctive features,
differentiating it from other technologies, and entertaining a discerning
and critical DEMO audience -- all within six minutes.
    Eluma CEO Richard Buck was presented the award for the Eluma Desktop
Community. Says DEMO executive producer Chris Shipley, "Brands and
organizations are experimenting with online communities as a means to bond
with their customers and members. Yet, most platform options fail to
deliver the right balance of brand integrity, manageability and
flexibility. Eluma gets that balance right, while giving brand customers
real control of their information experience."
    The Eluma Desktop Community enables marketers to create a safe and
secure environment in which customers can connect with their most trusted
source of information -- their peers -- increasing the likelihood of
action. Eluma also provides an always-on, direct connection to users'
desktops through which marketers deliver time-sensitive information,
yielding better conversion rates than traditional marketing channels.
    "Known worldwide for its outstanding reputation, DEMO is the premier
showcase for today's most innovative technologies and products," notes
Buck. "It truly was an honor to be part of such a phenomenal venue, and
even more thrilling to be named a DEMOgod."
    About Eluma
    Eluma provides the only brandable desktop application that drives
customer loyalty and incremental revenue through the power of communities.
Eluma's innovative technology enables marketers to connect their users with
their most trusted source of information, their peers, while providing an
always-on connection to their desktops.
    About DEMOfall'06
    Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The
DEMO conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events
for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
them to secure venture funding, establish critical business relationships,
and influence early adopters. Each DEMO conference features approximately
70 new companies, products and technologies. For more information, visit
http://www.demo.com.
    PR Contact:
    Cindy Kazan
    ckazan@communik-pr.com
    414-352-3535
SOURCE Eluma