Harrah's Launches Microsoft Surface(TM) based Promotion with AMP at Toby
Keith's I Love this Bar & Grill
LAS VEGAS, Sept. 29 /PRNewswire/ -- Harrah's Las Vegas unveils its
proprietary application for Microsoft Surface developed by Harrah's
Entertainment for a co-promotion with AMP Energy called Race Day Riches.
From September 29th - October 6th at Toby Keith's I Love this Bar & Grill,
selected guests can race to their chance to win cool AMP Energy and Dale
Jr.(TM) prizes.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)
This exciting new promotion allows customers to step into the driver's
seat to simultaneously compete against each other in a fast-paced race
developed for Microsoft Surface. Harrah's designed the application to
leverage several key unique Surface attributes, including multi-player
interaction and object recognition, where guests place their key on top of
Surface to automatically 'start' their engines and begin the race. At the
end of the race, the prize is revealed when the winner "scratches off" the
scratch ticket directly on Surface.
"Our guests love car racing and our application allows them to
experience first hand the thrill of a race right here at Harrah's," said
Don Marrandino, general manager of Harrah's Las Vegas.
For a chance to play the race game, Total Rewards(R) members can swipe
their card daily at the promotions desk between 2 - 4 p.m. from September
29th and October 6th.
"AMP Energy is thrilled to be part of this innovative promotion," said
Sheila Golden of AMP Energy. "Harrah's Entertainment through the resorts
they own are on the cutting edge of compelling promotions."
"This promotion application represents another innovative example of
how we are leveraging new platforms like Microsoft Surface to deliver
unique and exciting experiences for our guests," said Tim Stanley, Harrah's
CIO and senior vice president of innovation, gaming and technology,
Harrah's Entertainment. "We first launched Surface at the Rio iBar in June,
and we are continuing to create new applications and widgets as we continue
to advance our interactive customer relationship management agenda."
Microsoft Surface, the first commercially available tabletop computer
from Microsoft, is a 30-inch table-like display that allows individuals or
multiple people to interact with digital content in a way that feels
familiar by using touch, gestures or objects from the real world. Without a
mouse or keyboard, the 360-degree user interface and massive multi-touch
capabilities of Microsoft Surface provide Harrah's guests with an
unprecedented social experience that infuses the best of technology with
the best of Vegas excitement.
About Harrah's Las Vegas
Harrah's Las Vegas is a Harrah's Entertainment resort. Harrah's
Entertainment, Inc. is the world's largest provider of branded casino
entertainment through operating subsidiaries. Since its beginning in Reno,
Nevada 68 years ago, Harrah's has grown through development of new
properties, expansions and acquisitions. Harrah's Entertainment is focused
on building loyalty and value with its customers through a unique
combination of great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership.
SOURCE Harrah's Entertainment
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Related links:
http://www.harrahs.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Jacqueline Peterson of Harrah's
Entertainment, Inc., +1-702-494-4829, japeterson@harrahs.com
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