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Sound Blaster Goes Wireless!

  Creative's Sound Blaster Wireless Music Enables High-Quality Digital Music
Playback in Any Room of the Home and Is the Only Solution to Feature a Remote
             Control with Built-in LCD for Easy Music Navigation

    MILPITAS, Calif., Sept. 30 /PRNewswire-FirstCall/ -- Creative Technology
Ltd. (Nasdaq: CREAF), a worldwide leader in digital entertainment products for
PC users, today announced Sound Blaster(R) Wireless Music, an easy to use
wireless music system consisting of a RF remote control with built-in LCD
screen and a digital receiver designed to play entire MP3 and WMA music
collections stored on the PC anywhere in the home.  The innovative remote
control allows users to access and select their music on the built-in LCD
without having to use a TV for music navigation.  The digital receiver works
seamlessly with existing 802.11b or 802.11g wireless networks and connects to
any powered speaker or home stereo system.  The Sound Blaster Wireless Music
is slated for availability in October 2003 with an estimated street price of
US$249.99.
    "Finally, a wireless music system that's designed right," said Mala
Sharma, director of product marketing for Creative Labs, Inc.  "Other
companies don't deliver wireless solutions that fit into the way consumers
really want to experience music; they require the use of a TV for music
navigation which limits playback to only those rooms with a TV.  The Sound
Blaster Wireless Music will change the way you listen to music in your home.
Its revolutionary remote control allows users to navigate through their
digital music collections right from the remote's LCD, and select and play
their music wherever they want-whether in the living room, kitchen, patio or
bedroom."

    RF Remote Control with Built-in LCD
    Sound Blaster Wireless Music includes a RF remote control with a large LCD
that enables users to view all of their music directly on the remote,
eliminating the need for a TV.  Music menu controls allow users to browse
through their MP3 and WMA music collections and select songs and playlists
they want to hear.  Dedicated Player Controls on the remote make familiar
playback and volume control functions hassle-free, and the Preset Playlist
Buttons enable the user to start their favorite playlists or Smart Playlists
at the touch of a button.  Since the remote uses RF communication, it can be
used from anywhere in the room even if the receiver is out of sight.

    Easy to Set-up System
    The Sound Blaster Wireless Music receiver can connect automatically to an
existing 802.11b or 802.11g network using its Automatic Network Detection
feature.  A straightforward USB set-up also ensures a smooth installation for
consumers who have a secured (WEP enabled) network or in areas with multiple
networks.
    Sound Blaster Wireless Music can be connected to powered speakers to work
as a stand-alone music playback system using standard RCA connectors.  The
wireless receiver also connects directly to home theater systems for
high-quality digital playback using the optical (SPDIF) connector.  Up to four
Sound Blaster Wireless Music receivers can be installed, extending the music
on a single PC into multiple rooms so that users can choose different types of
music to be played in different rooms simultaneously, or can even pull from
the same source to play the same music.
    Creative MediaSource(TM) software is bundled with Sound Blaster Wireless
Music for CD ripping and easy organization of digital music collections, as
well as for defining parameters for Smart Playlists.  Smart Playlists are
dynamic lists of songs pulled from the entire music collection based on the
user's preference.

    Pricing and Availability
    The Creative Sound Blaster Wireless Music is now available through
http://www.creative.com and will be available through other major online and retail
outlets in October 2003 for an estimated street price of US$249.99.  For more
information about the Sound Blaster Wireless Music, visit http://www.creative.com and
http://www.soundblaster.com.

    About Creative
    Creative is a worldwide leader in digital entertainment products for PC
users. Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the PC
platform with products like its highly acclaimed NOMAD(R) Jukebox MP3 player.
Creative's innovative hardware, proprietary technology, applications and
services leverage the Internet, enabling consumers to experience high-quality
digital entertainment -- anytime, anywhere.

    This announcement relates to products launched in the United States. The
product names, prices and availability are subject to change without notice
and may differ elsewhere in the world according to local factors and
requirements. Sound Blaster and Creative MediaSource are trademarks or
registered trademarks of Creative Technology Ltd. in the United States and/or
other countries. NOMAD is a registered trademark of Aonix and is used by
Creative Technology Ltd. under license. All other brand or product names
mentioned herein are trademarks of their respective holders.


SOURCE Creative Technology Ltd.




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Related links:
  • http://www.creative.com
    CONTACT:
    Sara Jane Todd of Creative Labs, Inc.,
    +1-408-546-6443, or stodd@creativelabs.com