DETROIT, Sept. 30 /PRNewswire/ -- Communications and marketing
professionals will learn how to create a "marketing buzz" at the Oct. 13
luncheon featuring Jeanne-Marie Baron of Baron Communications Group.
WHO: Jeanne-Marie Baron, Baron Communications Group
WHAT:
IABC/Detroit hosts Jeanne-Marie Baron of Baron Communications Group for a
lunchtime program on viral marketing. Baron explains how viral marketing gets
people to pass along your marketing message ... and why it can be a crucial
element of a successful integrated marketing campaign. Baron will provide
examples of successful campaigns to illustrate how viral marketing can help
your organization meet its communication and business objectives.
WHY:
Fast Company magazine says it is "essential to the success of lots of fast
new businesses." E-commerce Times reports that it is "a highly effective way
to create ... buzz for new products and services." And communicators around
the globe are finding that viral marketing, also known as word-of-mouth or
buzz marketing, is the latest low-cost, high-impact way to reach consumers.
WHERE & WHEN:
The luncheon will be held October 13, 2004 from 11:45 a.m. - 1:30 p.m. at
the Fairlane Club, 5000 Fairlane Woods Dr. (off Hubbard Dr. between the
Southfield Fwy. and Evergreen). Cost is $30 for members and $35 for non-
members. To make your reservation, please call Nancy Skidmore at 248-546-5490
or nskidmore@earthlink.net .
IABC/Detroit, one of the largest chapters of the 13,000 member
International Association of Business Communicators, connects more than 250
professional communicators to the people, resources and knowledge necessary to
advance their communication careers. The chapter, which includes members in
Michigan, Ohio and Canada, holds monthly professional development programs;
sponsors workshops; offers job referral services, informative publications,
award programs, accreditation programs, and the opportunity to meet and
network with other communicators. For information on membership, visit
http://www.iabc.com . Additional information on the chapter and its free
electronic job referral service for employers is available at
http://www.iabcdetroit.com or by calling IABC/Detroit's Executive Secretary
Nancy Skidmore at 248-546-5490.
IABC/Detroit: Where Communicators Connect
SOURCE IABC/Detroit
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Related links:
http://www.iabcdetroit.com
CONTACT:
Janine Krasicky, IABC/Detroit PR Director,
Founder, J9 Media Solutions LLC, +1-248-542-3991,
janine@j9media.com
NOTE TO EDITORS: If interested in interviewing Baron, please
contact Janine Krasicky, J9 Media Solutions, +1-248-542-3991,
janine@j9media.com
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