Teardowns to Dissect Groundbreaking iMac Computer, Two Never Released Apple
Products, and Estes Micro-Tiger Helicopter
SAN FRANCISCO, Sept. 30 /PRNewswire/ -- TechInsights
(http://www.techinsights.com/) today announced that the 2008 Embedded
Systems Conference Boston (http://www.embedded.com/boston) will feature
three unique teardown sessions highlighting three products by computer
powerhouse Apple, and one from Estes Industries, the world's leading
manufacturer of model rocket kits, engines and accessories. ESC Boston,
which is co-located with SD Best Practices, will take place October 26-30
at the Hynes Convention Center and will feature keynotes from industry
luminaries James McLurkin, one of the world's leading designers of robot
"swarms" and Martin Cooper, "father of the mobile phone", in addition to
the ever-popular teardown sessions.
Before Apple dominated the world of portable music with its iPod or
revolutionized the mobile phone with the iPhone, it underwent the trials
and tribulations of several unsuccessful technologies. Two of those
releases included the Apple-Bandai Pippin, Apple's first and only venture
into video game consoles, and the Newton, Apple's first handheld portable
computer. Conference director Richard Nass will break down these devices
piece by piece to determine whether the product failures were related to
the technology inside, or the marketing that surrounded them.
On day two of the breakdowns, Mr. Nass and John Day, a staff field
applications engineer for Microchip Technology Inc., will dissect the Estes
Micro-Tiger Helicopter, a device that, through the use of a motion
automatic sensing controller (MASC), allows children and engineers alike
the opportunity to steer as if they were behind the wheel of the real
thing. By breaking down the device to its core, the audience will learn
just what makes the Micro-Tiger dip, turn and swerve with only the tilt of
a wrist.
Finally, for those eager to peer into an Apple success story,
TechInsights will hold a teardown of the Apple iMac, looking inside the
famous device that ushered in the impressive return of Steve Jobs and set
Apple back on the path to profitability in the late '90's. In this
breakdown, attendees will learn more about what made the iMac so
groundbreaking and how its design and functionality resonated with home
computer users.
The official schedule of the ESC Boston 2008 teardown sessions is as
follows:
-- Apple-Bandai Pippin and Apple Newton: Tuesday, October 28 at 5:30 p.m.
EDT
-- Estes Micro-Tiger Helicopter: Wednesday, October 29 at 1:00 p.m. EDT
-- Apple iMac: Wednesday, October 29 at 2:30 p.m. EDT
Event sponsors include signature sponsor Windows Embedded and platinum
sponsor AMD Embedded Solutions.
Registration, Sponsorship and Exhibit Opportunities
For more information and to register for the event, go to:
http://www.embedded.com/boston
To obtain information on sponsorship opportunities, contact Sean Raman,
Sales Event Director, SRaman@TechInsights.com, (415) 947-6622.
About TechInsights
TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators
of Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as
EE Times, Semiconductor Insights, TechOnline and Embedded Systems
Conferences, TechInsights is the leading dedicated information and services
business serving the worldwide electronics market. For more information,
please visit http://www.techinsights.com. TechInsights is a division of
United Business Media (http://www.unitedbusinessmedia.com), a global
provider of news distribution and specialist information services with a
market capitalization of more than $2.5 billion.
About United Business Media Limited
United Business Media Limited is a leading global business media
company. We inform markets and bring the world's buyers and sellers
together at events, online, in print, and with the information they need to
do business successfully. We focus on serving professional commercial
communities, from doctors to game developers, from journalists to jewellery
traders, from farmers to pharmacists around the world. Our 6,500 staff in
more than 30 countries are organised into specialist teams that serve these
communities, helping them to do business and their markets to work
effectively and efficiently.
For more information, go to http://www.unitedbusinessmedia.com
Media Contact:
Bill Bourdon
The Bateman Group
415-602-1491
techinsights@bateman-group.com
SOURCE TechInsights
 back to top
Related links:
http://www.techinsights.com
http://www.embedded.com/boston
http://www.unitedbusinessmedia.com
CONTACT:
Bill Bourdon of The Bateman Group,
+1-415-602-1491, techinsights@bateman-group.com, for TechInsights
|
