- Audi took consumer feedback to improve version 2.0 of game
- Unlockable cars, optimized graphics and enhanced game play in new release
- Over 370,000 units of version 1.0 were downloaded in the first two weeks
of release
HERNDON, Va., Sept. 30 /PRNewswire/ -- Audi of America today announced
the release of version 2.0 of the popular "Audi A4 Driving Challenge"
iPhone and iPod Touch application. The first version has been downloaded
over 370,000 times since it was released in August. Audi responded to
consumer reviews and feedback for development of the second release.
Upgrades include optimized graphics and enhanced game play. Further,
skilled players will now be rewarded with the opportunity to unlock new
models, including the A4 3.2L V6 and even the Audi R8 sports car. The
application is now available free on Apple's iTunes Application store. The
2009 Audi A4 is available in dealerships nationwide.
The precision performance driving game utilizes the iPhone's
accelerometer (motion sensor) to control the car through a series of
progressively challenging courses. Players maneuver the course, honing
reflexes, control and anticipation. The A4 Driving Challenge is the first
ever iPhone application from an auto manufacturer.
"Consumer response to the first version of 'Audi A4 Driving Challenge'
was phenomenal," said Scott Keogh, chief marketing officer, Audi of
America. "We took feedback from players and used it to craft an even better
version this time around. Early reviews of 2.0 are very strong and the
application is already back in the Top 10 Free Apps List."
To support the application and the launch of the A4, Audi also created
an A4 iPhone experience web site that allows users to learn more about the
entirely new Audi A4. Consumers who visit truthinengineering.com/a4/iphone
on their iPhone will find a unique interface and content on the A4,
specialized videos, wallpapers, an exterior color customizer, a dealer
locator and link to install the "Audi A4 Driving Challenge" application.
Additionally, customers can visit A4.audiusa.com to view the iPhone
optimized website showcasing the entirely new Audi A4.
About Audi of America
Audi of America Inc. and its 270 dealers offer a full line of German-
engineered luxury vehicles. The Audi line-up is one of the freshest in the
industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful brands globally. Last year
AUDI AG recorded its 12th consecutive record year for sales and profit
growth. Visit http://www.audiusa.com or http://www.audiusanews.com for more information
regarding Audi vehicle and business issues.
SOURCE Audi of America
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Related links:
http://www.audiusa.com
http://www.audiusanews.com http://www.A4.audiusa.com
http://www.truthinengineering.com/a4/iphone
http://www.prnewswire.com/comp/111330.html /
CONTACT:
Jeff Kuhlman, +1-703-364 7423, or Mobile,
+1-248-622-3703, jeff.kuhlman@audi.com, or Andrew Lipman,
+1-212-333-4647, or Mobile, +1-917-691-8000,
andrew.lipman@audi.com
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