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HP and Red Brick Announce Integrated Data Warehouse Suite for Retail Industry

 Integrated Suite of Software and Services to Help Retailers Improve Business
Performance; Joint Performance Centers Will Assist Retailers to Evaluate Suite
                         of HP and Red Brick Products

    NEW YORK, National Retail Federation Show, Jan. 20 /PRNewswire/ --
Hewlett-Packard Company (NYSE: HWP) and Red Brick(R) Systems, Inc.
(Nasdaq: REDB) today announced plans to provide an integrated data warehousing
suite of hardware, software, solutions and services specifically designed to
improve retail business decision making.
    The integrated data warehousing suite is expected to provide highly
scalable solutions for building, deploying and extending retail decision
support applications.  Retail organizations will be able to integrate
point-of-sale, finance and merchandising; assess supply-chain productivity and
performance; and enhance forecasting and operational capabilities.  These
enhancements are expected to result in superior price/performance, increased
business value and return on investment in retailer decision support
environments.
    Additionally, HP and Red Brick announced plans to enable retailers to
evaluate suite components. The companies intend to jointly establish and
manage a performance benchmark center to evaluate system performance using
suite components.  The performance benchmark center will enable retail
customers to run and test existing decision support applications up to and
exceeding 1TB of raw data on the newest versions of HP and Red Brick products.
    The companies also intend to introduce Red Brick's server-integrated data
mining product, Red Brick Data Mine(TM), as one of the data mining solutions
available in HP's data mining center in Rockville, MD.  Retail customers who
require sophisticated data mining and analytical support will be invited to
use the HP data mining center to evaluate the newest versions of combined HP
and Red Brick data mining solutions.
    In addition to their own products, HP and Red Brick will provide expertise
and support in implementing retail decision support applications through their
respective professional services organizations.  Retail organizations can
benefit from HP's and Red Brick's extensive experience in data warehousing and
from their business partnerships with other leading data management tool and
services providers worldwide.

    HP and Red Brick Offerings
    HP provides leading RISC-based, Unix(R) system server platforms that
support computing environments ranging from small workgroups to thousands of
users in a mainframe-class data center.  The HP 9000 Enterprise Server family
is designed to deliver performance, scalability and availability as required
by the most demanding environments.
    Through HP's Colliance Program, HP protects the current investment of
retail customers in existing Unix system, and Intel and Microsoft(R)/Windows
NT(R)-based applications while providing an evolution path to the
high-performance computing environments of the future.
    Red Brick offers a comprehensive platform of integrated software products
designed specifically to build, deploy and query up to large, complex data
warehouses. The core of Red Brick's product platform is Red Brick Warehouse,
its high-performance relational database management system.
    Red Brick Warehouse delivers excellent business value to data warehouse
users through features designed to maximize query performance, provide
superior resource and disk space utilization and offer such advanced
capabilities as integrated, server-based data mining.

    Packaged Product Availability through HP
    The integrated suite of HP and Red Brick products and services is
available now through HP direct sales and reseller channel organizations
worldwide.

    About HP
    HP is the official information-technology hardware and maintenance
supplier to the 1998 World Cup soccer tournament and the 1997 Tournament of
France.  Selected for its technology and skills to support and manage
mission-critical applications, HP will help create an information-management
infrastructure for handling game-scoring; media centers; personnel
accreditation; hotel information; and various ticketing, stadium, warehouse
and back-office operations.
    Hewlett-Packard Company is a leading global provider of computing,
Internet and intranet solutions, services, communications products and
measurement solutions, all of which are recognized for excellence in quality
and support.  It is the second-largest computer supplier in the world, with
computer-related revenue in excess of $35.4 billion in its 1997 fiscal year.
HP has 121,900 employees and had revenue of $42.9 billion in its 1997 fiscal
year.
    Information about HP and its products can be found on the World Wide Web
at http://www.hp.com.

    About Red Brick
    Red Brick Systems, Inc., based in Los Gatos, Calif., is a leading provider
of comprehensive, integrated, high-performance software products and services
for data warehousing.  Red Brick helps businesses transform data into
information for faster, superior decision making.
    Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com.  News releases and corporate background information
may also be retrieved by fax.  For an index of available materials, please
call 800-758-5804 and enter PIN #105756.
    NOTE:  Red Brick and the Red Brick logo are registered trademarks and Red
Brick Data Mine is a trademark of Red Brick Systems, Inc.  Unix is a
registered trademark of The Open Group.  Microsoft and Windows NT are U.S.
registered trademarks of Microsoft Corporation. All other trademarks are the
property of their respective owners.


SOURCE Red Brick Systems, Inc.




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Related links:
  • http:www.redbrick.com and
  • http://www.hp.com CONTACT:
    Carolyn Hughes of Red Brick Systems, Inc.,
    408-399-7216, or chughes@redbrick.com; or Anne Erickson of
    Cunningham Communication Inc., 408-447-6285, or
    aerickson@ccipr.com, for HP
    CNOC: http://www.prnewswire.com or fax, 800-758-5804, ext.
    105756