-- September Sales Exceed Expectations
-- 800,000 Users Visit Site Monthly
-- 4800 Products Available
WEST CHESTER, Pa., Oct. 1 /PRNewswire/ -- Electronics Boutique Holdings
Corp. (Nasdaq: ELBO), the world's largest specialty retailer of electronic
games, today reported that the September 1 introduction of its improved
website has triggered an immediate doubling of sales via the Internet.
The company's Internet sales of electronic games and software,
accessories, video game systems and related products were approximately 125
percent higher in September 1998 than in the preceding month. The increase
over September 1997 was more than 700 percent.
Jeffrey W. Griffiths, Electronics Boutique senior vice
president/merchandising and distribution, said the sudden jump between August
and September of this year shows that with its new website the company has
raised its Internet sales and marketing to a new level.
"For more than two years now, our consistent success in increasing sales
via the Internet on a month-by-month basis has demonstrated not only the
attractiveness of our product line and our pricing but also the power of the
Internet as a sales tool," Mr. Griffiths said. "The tremendous success of
this new website demonstrates something else -- that the power of the Internet
can be multiplied when it is used creatively, and that Electronics Boutique is
using it creatively."
Electronics Boutique began selling over its website -- http://www.ebworld.com --
in June, 1997. The site now receives 800,000 or more visits monthly and
offers more than 4800 software and video game titles, educational and business
software and accessories, and an e-mail newsletter with tips, author and
celebrity chats, a twice-weekly bargain bin and new title updates.
The new version of the website is updated hourly with the latest news
about hot titles and new releases. It features a transactional server that
runs on the latest encryption and security software, uses the highest VeriSign
security standards, and allows users to receive the products they order in as
little as 24 hours.
"One of the great things about our website is that extends the benefits of
Electronics Boutique's tremendous buying power to customers who are not close
to one of our retail stores," Mr. Griffiths said. "This means that the newest
releases are instantly available to anyone who has access to the Internet."
Electronics Boutique's primary products are video games and PC
entertainment software, supported by the sale of video game hardware, PC
productivity software and accessories. The company currently operates 479
stores in 42 states, Puerto Rico, Canada, Australia and South Korea, primarily
under the names Electronics Boutique and Stop 'N Save Software.
SOURCE Electronics Boutique Holdings Corp.
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Related links:
http://www.ebworld.com
CONTACT:
Wes Pederson of Electronics Boutique, Online
Marketing, 610-430-8100, ext. 2521; or General, Jerry Meyer, or
Media, Alan Goldsand, 212-661-8030, both of The Financial
Relations Board
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