Jorge Ramos, Maria Celeste Arraras, Carlos Ponce, Ana Maria Canseco,
Candela Ferro, Miami-Dade Mayor Carlos Alvarez Among Others Scheduled to
Present
PRESENTED BY KLEENEX(R) & SOUTHWEST AIRLINES
NEW YORK, Oct. 1 /PRNewswire/ -- Selecciones, the world's best-selling
Spanish-language magazine, celebrates Hispanic Heritage month with the
return of its most-anticipated franchise event -- "Generation Latino: Young
Hispanics Who Are Inspiring the World."
Selecciones combed the nation to find young Hispanics who are making it
their mission to inspire and impact their communities through the
arts/entertainment, medicine, politics, sports, activism, technology and
community efforts. The following individuals were selected among 500
entries nationwide: The Advocate: Arissa Garcia; The Mentor: Chantel
Sanchez; The Performer: Alejandra Alberti; The Athlete: Brayan Martinez;
The Innovator: Max Olguin; The Litigator: Catherine Campoverde; The
Motivator: Pat Pedraja.
"Generation Latino has quickly become Selecciones' most celebrated
franchise," says Selecciones editor-in-chief Genevieve Marlin-Fernandez.
"These seven honorees and their personal triumphs truly represent the
future generation of Latinos in the U.S. Each of them have overcome
significant obstacles, yet all exemplify this extraordinary will and
determination to succeed. It's truly compelling."
The pages of the magazine will come to life at a special awards
luncheon and media event at Bongo's Cuban Cafe in Miami on Wednesday,
October 3 honoring seven young Hispanics for their talents, accomplishments
and unsurpassed contributions to their communities. Today's hottest
Hispanic celebrities including Univision's Jorge Ramos, Ana Maria Canseco,
Karla Martinez, Satcha Pretto, Carlos Calderon and NBC Telemundo's Maria
Celeste Arraras, Carlos Ponce, Jessi Losada and Candela Ferro will be
on-hand to present each of the honorees a 2007 Generation Latino award as
well as deliver their own personal stories of obstacles, successes and
professional achievements. SONY BMG recording artist Kany Garcia and Latin
Grammy award nominee Alejandra Alberti will also perform. Platinum sponsor
KLEENEX(R) along with Southwest Airlines serving as the official airline of
Generation Latino, will sponsor the second annual star-studded event. Dish
Latino & Publix will serve as the event's gold sponsor.
As the platinum sponsor of Generation Latino, KLEENEX(R) will present
each honoree with a $1,000 scholarship, reinforcing its commitment and
continued support of the ever-growing Hispanic market.
"KLEENEX(R) brand believes that when people let it out(TM), they feel
better. Through their actions and activities, these honorees have let out
their passion to do good, to make things better, and to help others. And in
so doing, they inspire all of us. KLEENEX(R) brand is proud to support
these honorees in their educational pursuits so they can continue to follow
their hopes and dreams," says Dave Brotherton, Associate Brand Manager,
KLEENEX(R) brand.
Southwest Airlines will lend its support to the event by providing
complimentary airfare for each of the honorees and their family members.
"Developing future leaders is important to Southwest Airlines. We are
honored to partner with Selecciones as their Official Airline of Generation
Latino," says Laura Lopez, Sr. Specialist Multicultural Marketing.
"The growth of Generation Latino truly reinforces Selecciones' position
in the marketplace," says Selecciones publisher Elizabeth Bradley.
"Advertisers and celebrities alike are eager to partner with Selecciones on
this integrated, innovative and celebratory program.
About Selecciones:
Selecciones empowers the Hispanic family in the United States with
content that is practical informative and inspirational -- providing news
on extraordinary people, the latest trends and relevant service, all while
celebrating the diversity of the Hispanic experience. Drawing from a world
of resources, Selecciones touches the consumer with a product that has the
impact of a global brand yet the intimate connection of a trustworthy
friend. Selecciones is published by the Reader's Digest Association, Inc.
SOURCE Selecciones
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Related links:
http://www.rd.com/
CONTACT:
Lauren Kuschner-Grossman of Selecciones
Magazine, +1-917-340-0390
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