Allstate Announces New Relationship with Posit Science(R), a Leader in
Clinically Validated Brain Fitness Programs
MALVERN, Pa., Oct. 1 /PRNewswire/ -- Demonstrating its continued
commitment to increase driver safety and improve its customer's overall
quality of life, Allstate Insurance Company today announced it is launching
a groundbreaking brain fitness software program, InSight(TM) in
Pennsylvania via Allstate Agents. Examining the latest advance in driving
safety, Allstate believes this innovative program has the potential to
improve what could be the most important piece of auto safety equipment --
the mind of the driver.
Unlike most brain fitness software, InSight(TM) is designed to reverse
age related cognitive decline and greatly improve a driver's visual
alertness. If using the software is successful in reducing accident rates
among customers 50 years and older, Allstate may begin offering discounts
to mature drivers who use the computer-based exercises. Allstate has
entered into a relationship with Posit Science(R), the leader in clinically
validated brain fitness programs and developer of InSight(TM), to offer
this software program.
"Allstate's commitment to reinventing protection for the consumer -- at
every stage in life -- goes beyond protecting possessions. We're offering
people an innovative solution in hopes of improving their personal safety
and quality of life," said John Kane, regional distribution leader,
Allstate Insurance Company. "Allstate has a strong history of providing
differentiated products and services for our customers and we are
continually seeking ways to add value to our customers. Together with Posit
Science, we are embarking into uncharted territory to help meet the need of
a growing population."
The InSight(TM) program is being launched in Pennsylvania, home to the
fifth highest population of Allstate customers within the 50 - 75 age
group. Allstate will invite selected Pennsylvania drivers, 50 years and
older to validate the impact cognitive training has on driving safety. With
nearly 200,000 Pennsylvania drivers on the invitation list, Allstate is
excited about the positive impact the program is expected to have on the
state's roadways.
Over the past three years, Pennsylvania roadways were the site of
nearly 121,000 reportable accidents involving drivers between the ages of
fifty and seventy five. Tragically, more than 1,300 people lost their lives
in these collisions, according to the Pennsylvania Department of
Transportation.
The InSight(TM) program has been shown in more than a dozen National
Institutes of Health funded studies to improve visual processing skills
known to be important for safe driving. The technology has been shown to
reduce dangerous driving maneuvers by up to 40% and improve stopping
distance by an average of 22 feet when traveling at 55 miles per hour. In
fact, scientific studies have demonstrated that training can reduce crash
risk by up to 50%. Allstate's roll out is intended to evaluate interest in
this approach to improving driving performance.
"Allstate leads the way in driver safety once again by focusing on the
number one driver safety device, the brain," said Jeff Zimman, CEO of Posit
Science. "Allstate and Posit Science are protecting more than your car and
your wallet; they are also protecting you and saving lives by implementing
a program shown to improve driving abilities and reduce crash risk."
For a demonstration of the InSight(TM) software and for additional
information, log onto http://www.allstate.com.
About Posit Science
Posit Science is the leading provider of clinically validated brain
fitness products and services. The company works with more than 50
scientists from prestigious universities to design and test its
computer-based programs. More than 30 published studies show that the
company's patented technologies significantly increase the brain's
processing speed, improve memory, and enhance the quality of everyday life.
Posit Science has received numerous grants, awards and accolades from
organizations including the National Institutes of Health (NIH), the
American Society for Aging (ASA), and CNBC. For more information visit
http://www.positscience.com or call 1-866-599-6463.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly
held personal lines insurer. Widely known through the "You're In Good Hands
With Allstate(R)" slogan, Allstate is reinventing protection and retirement
to help individuals in approximately 17 million households protect what
they have today and better prepare for tomorrow. Customers can access
Allstate products and services such as auto insurance and homeowners
insurance through approximately 14,700 exclusive Allstate agencies and
financial representatives in the U.S. and Canada, or in select states at
allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance
brand property and casualty products are sold exclusively through
independent agents. The Allstate Financial Group provides life insurance,
supplemental accident and health insurance, annuity, banking and retirement
products designed for individual, institutional and worksite customers that
are distributed through Allstate agencies, independent agencies, financial
institutions and broker- dealers. Customers can also access information
about Allstate Financial Group products and services at
myallstatefinancial.com.
Contact: Tracey King Brett Ludwig
Allstate Allstate
610.251.3092 610.251.3480
tracey.king@allstate.com bludw@allstate.com
SOURCE Allstate Insurance Company
 back to top
Related links:
http://www.allstate.com
http://myallstatefinancial.com
CONTACT:
Tracey King, +1-610-251-3092,
tracey.king@allstate.com, or Brett Ludwig, +1-610-251-3480,
bludw@allstate.com, both of Allstate
|
