Sale of Computer Printer Subsidiary Allows Bull Run to Focus
On Affinity Marketing Businesses
ATLANTA, Oct. 2 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL)
announced today it has completed its sale of the computer printer operations
of its wholly owned subsidiary, Datasouth Computer Corporation, to Advanced
Matrix Technology, Inc. (AMT). Terms of the sale were not disclosed.
In December 1999, Bull Run greatly expanded its sports and media asset
base with the acquisition of Host Communications, Inc. and two affiliated
companies. Host, ranked by SportBusiness Journal as one of the world's top
five sports marketing companies, provides affinity, multimedia, promotional
and event management services to universities, high schools, athletics
conferences, associations and corporations. Since the acquisition of Host,
Bull Run has been positioning itself as a sports, affinity marketing and event
management company. As a result, the Company decided to sell its Datasouth
manufacturing business, originally acquired by Bull Run in 1994.
In addition to its sports, affinity marketing and event management
operations, Bull Run has significant investments in media companies Gray
Communications Systems, Inc. and Sarkes Tarzian, Inc., team sports equipment
supplier Rawlings Sporting Goods Company, Inc., and Internet-related companies
Total Sports, Inc. and iHigh.com, Inc.
AMT (http://www.amtprinters.com) is a privately held dot matrix and laser printer
company based in Camarillo, California founded in 1983. Datasouth, founded in
1981, is a manufacturer and supplier of thermal airline ticket printers,
thermal bar code label printers and heavy-duty dot matrix printers based in
Charlotte, North Carolina.
Bull Run will be hosting a conference call to discuss the Datasouth sale
and its fourth quarter and fiscal year operating results today at 2:00 PM EST,
and it will be available for replay via telephone until October 9, 2000.
The live dial-in number is (800) 230-1092. The taped replay will be available
at (800) 475-6701 and the access code for the taped replay is 541524.
SOURCE Bull Run Corporation
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Related links:
http://www.datasouth.com
Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President & CEO of
Bull Run Corporation, 404-266-8333, K. Nick Waller, President of
Datasouth Computer Corporation, 704-602-3105, or Joseph E.
Eichberger, President of Advanced Matrix Technology, Inc.,
805-388-5799
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