James Dyson, Inventor of Cyclone Vacuum Cleaner
Technology, Builds on His Success With Expansion to U.S.
CHICAGO, Oct. 2 /PRNewswire/ -- Dyson -- maker of the top-selling vacuum
cleaners in Western Europe* -- is making its debut in America with the launch
of DC07, the first vacuum cleaner that doesn't lose suction.
DC07 maintains constant suction due to Dyson's patented Root8Cyclone(TM)
technology that creates an unprecedented amount of centrifugal force to
effectively remove dirt, dust, pet hair, dust mites, pollen, and other
particles from both short- and long-pile carpets as well as bare floors. In
fact, DC07 has double the suction of other vacuums after picking up just
10 ounces of dust. Other vacuum cleaners rely on bags or filters to remove
dirt -- both of which clog, obstructing airflow and causing diminished
performance with each usage.
Industrial engineer and inventor James Dyson developed cyclone vacuum
cleaner technology -- essentially re-inventing the vacuum cleaner -- after his
household vacuum cleaner failed to do its job.
"I was so frustrated with my vacuum cleaner -- the bag quickly clogged
with dust, destroying the suction," explains James. "So I developed an
entirely new type of vacuum cleaner to solve this problem: the first cyclonic
bagless vacuum cleaner, which unlike others, doesn't lose suction."
In 1993, after building more than 5,000 prototypes, James launched the
patented Dyson Cyclone vacuum cleaner in the U.K. Within two years, it became
the country's best-selling vacuum cleaner. Today, Dyson has almost half of
the vacuum cleaner market in the U.K. by dollar sales,* and the company is
recognized worldwide for innovation in industrial design engineering.
Dyson's DC07 will enable Americans to vacuum with constant suction for the
first time. The company expects pet owners, allergy sufferers, and parents in
the U.S. to be among those who most appreciate the difference DC07 will make
in their homes.
"We are thrilled to be coming to the U.S. where people are interested in
learning about and trying new and better technology," says James. "We are
excited to see Americans' reactions to the Dyson."
The Dyson Story
An industrial engineer by training, James did not originally intend to
manufacture the Dyson Cyclone; rather, he intended only to license his
cyclonic bagless technology to a multinational vacuum cleaner company.
Surprisingly, the multinationals turned him down, perhaps reluctant to
consider the implications this new technology would have on $500 million in
vacuum bag sales they were generating each year.
After James launched the Dyson Cyclone on his own in 1993, several
manufacturers that had previously dismissed Dyson's technology jumped on the
bagless bandwagon. Unfortunately for consumers, these so-called "bagless"
vacuums simply got rid of the bag but not the problem (in other words, they
still clogged). Some companies tried to emulate Dyson's patented cyclone
technology, but several years and many lawsuits later, Dyson is still the only
vacuum cleaner that doesn't lose suction.
Buyer Beware: Not All Vacs Are Created Equal
Dyson's Root8Cyclone(TM) technology is unlike any other on the market. It
causes high volumes of air to spin extremely fast through several individual
cyclones, creating 100,000G of centrifugal force. Dirt and debris are
subjected to this force and subsequently thrown to the outer edges of the
plastic bin. (An analogy to this concept is a car taking a turn at a fast
speed; the passengers inside the car are always pushed toward the edge.)
Because the airflow is unobstructed, there's nothing to clog so suction power
remains constant and the DC07 vacuum is therefore able to remove even the
finest dust particles.
In contrast to DC07, bag vacuums rely on the bag to hold back the dust.
When dust and dirt enter the bag, tiny pores on the bag inevitably become
clogged, causing restricted airflow. So-called "bagless" vacuums also suffer
from clogging: they rely on a filter to hold back dust, which clogs just like
a bag.
"The truth with other vacuums is that the more you use them, the less they
work," says James. "In fact, tests conducted by independent laboratories
indicate that DC07 has double the suction than other vacuums after picking up
just 10 ounces of dust."
DC07 has an array of features and benefits that will improve the way
Americans clean their homes. A key benefit, especially for asthma and allergy
sufferers, is the ability of the Dyson vacuum cleaners to remove even the
highest level of microscopic dust particles and sinister allergens such as
dust mites and pollen. Unlike with other bagless vacuums that rely on filters
to hold back dust, the HEPA filter in DC07 does not ever need to be replaced.
In addition, Dyson's Bactisafe(TM) screen traps and kills bacteria, mold, and
other germs on contact. In fact, Dyson's vacuum cleaners have earned the
prestigious British Allergy Foundation Seal of Approval.
The Dyson also has a removable clear bin that allows the user to throw
away accumulated dust and dirt without having to get anywhere near it. A
trigger at the top of DC07's bin releases a trapdoor at the bottom, so that it
can be emptied quickly and hygienically.
DC07's quick-draw hose means that with a simple press of the catch, a
17-foot hose is released which makes it easy to reach the top of a staircase
or underneath low furniture. DC07's hose is specially designed to never pull
the machine over.
Dyson's Debut in the U.S.
Dyson expects DC07's patented technology and ergonomic design to be most
appealing to Americans who want the latest technology, appreciate superior
design and struggle with dust and dirt in their homes.
DC07 comes in three models and colors:
-- Steel/Yellow -- Includes Root8Cyclone(TM) technology and HEPA filter
with Bactisafe(TM) screen. (Suggested retail price: $399.99)
-- Scarlet/Purple -- Includes Root8Cyclone(TM) technology, HEPA filter
with Bactisafe(TM) screen and a Dyson-designed floor tool that allows
easy cleaning under low furniture and adjusts for bare floors and
carpets. (Suggested retail price: $429.99 )
-- Lavender/Steel ("Animal") -- Includes Root8Cyclone(TM) technology, HEPA
filter with Bactisafe(TM) screen, an air-powered turbo tool that picks
up pet hair and lint from confined spaces, and a carpet cleaning kit
that includes Dyzolv(TM) spray to effectively remove stains caused by
pets, foods, and soil. (Suggested retail price: $459.99)
All three models of Dyson's DC07 are available now exclusively at The
Terence Conran Shop in New York City located at 407 East 59th Street at First
Avenue. To order the Dyson DC07 for delivery anywhere in the U.S., call The
Terence Conran Shop toll-free at 1-866-755-9079.
"The Terence Conran Shop is known for presenting the best in design
technology, and we are delighted that Dyson is launching in America there,"
says James.
The Dyson DC07 is also available for purchase on http://www.dyson.com ,
and the Steel/Yellow model will be available at Best Buy stores located
nationwide beginning October 20.
For more information, visit http://www.dyson.com or call the Dyson
Helpline at 1-866-693-9766.
About Dyson
Dyson is committed to making products that work better for everyone.
Headquartered in Malmesbury, England, more than a third of Dyson's employees
are scientists and engineers. James Dyson invented and patented cyclone
vacuum cleaner technology. The Dyson Cyclone uses high centrifugal force and
is the first vacuum cleaner to maintain constant suction. Dyson has received
numerous awards for technological innovation including the Industrial Design
Prize of America, the European Design Prize, the Super Good of the Year
(Japan), and the L'Etoile de l'Observeur du Design (France). James Dyson is
the Chairman of the Design Museum in London, an active member of the Design
Council in the U.K., and a member of the board of the MAK Museum of Applied
Arts in Vienna.
About The Terence Conran Shop
The Terence Conran Shop is New York's leading retailer of contemporary
furniture and home products. Along with Conran's Guastavino's restaurant and
bar, The Terence Conran Shop forms the core of the Bridgemarket complex, an
extraordinary redevelopment in a long-neglected part of Manhattan's East Side.
Beyond the pristine steel and glass pavilion designed by Conran & Partners,
visitors will find a product selection of a breadth and integrity unsurpassed
in New York, discerningly edited to present the finest in modern design in
keeping with the legacy of the shop's name.
*GFK Leftrak, 1997-2002
SOURCE Dyson
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Related links:
http://www.dyson.com
CONTACT:
Melissa Mauro, mmauro@ptanaka.com, ext. 253,
or Adrienne Otto, aotto@ptanaka.com, ext. 247, both of Patrice
Tanaka & Company, Inc., +1-212-229-0500, or Fax -
+1-212-229-0523, for Dyson
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