Real-Time Interaction Capabilities and J2EE Architecture of E.piphany Software
Products Are Key Factors in Decision
SAN MATEO, Calif. and AMSTERDAM, Netherlands, Oct. 2
/PRNewswire-FirstCall/ -- E.piphany, Inc. (Nasdaq: EPNY), a full-suite
provider of customer relationship management (CRM) solutions, today announced
that KLM, the fourth largest airline in Europe, selected the E.piphany
Marketing and Interaction Advisor software solutions to support its customer
loyalty and targeted communications programs across its global customer base.
The KLM CRM project commenced in January 2003. E.piphany software was
selected after a competitive evaluation against Siebel, PeopleSoft and Blue
Martini.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
KLM's has delivered the first result of its CRM project through the recent
implementation of the E.piphany campaign management software solution. This
application will enable KLM to target customers with special campaigns and
offers. This will be followed by the implementation of an integrated customer
database that will increase KLM's knowledge of its customers, allowing
recognition of customers at different contact points and providing information
on individual customer value.
Paul Gregorowitsch, Executive Vice President of KLM's Commercial Division,
commented, "E.piphany CRM software will give KLM timely and better insight
into individual customer needs. Besides increased cross-sell and up-sell
opportunities, this will allow us to provide a better service to our
customer."
Jean-Jacques Vossen, E.piphany Country Manager for Benelux, added,
"E.piphany's business approach to KLM's CRM objectives, our real-time
Interaction Advisor technology and strong analytics, and our J2EE architecture
were the key drivers for KLM to choose us as a partner. Our business vision
and IT capabilities complement KLM's existing IT strategy."
About E.piphany
The E.piphany(R) 6.5(TM) CRM Software Suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built
on the industry's most advanced, service-oriented architecture, the E.6
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.6 Suite of Marketing, Service and
Sales software solutions, every customer interaction is driven by real-time
intelligence, enabling businesses to better understand their customers and
optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the
Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.
About KLM
KLM Royal Dutch Airlines is the oldest scheduled airline in the world
still operating under its original name. Its homebase is Amsterdam Airport
Schiphol, one of the most modern airports in the world. KLM and its partners
serve more than 350 cities, in 73 countries on six continents. In fiscal year
2002/2003, KLM carried more than 23.4 million passengers and 489,000 tons of
cargo and provided engineering and maintenance services to more than
20 airlines. KLM operates a modern fleet of 219 aircraft. More information on
http://www.klm.com.
NOTE: E.piphany and the E.piphany logo are registered trademarks of
E.piphany, Inc. in the United States and other jurisdictions. E.6 is a
trademark of E.piphany, Inc. All other trademarks are the property of their
respective owners.
SOURCE E.piphany
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
media, Kirsten Ackroyd of Blanc & Otus, +44
(0) 207 413 3338, or kackroyd@blancandotus.com, for E.piphany; or
Kirsty Brown of E.piphany EMEA, +44 (0) 118 929 7771, or
kirsty.brown@epiphany.com
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