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Catalina Marketing Retains PricewaterhouseCoopers As Its Independent Auditors

    ST. PETERSBURG, Fla., Oct. 2 /PRNewswire/ -- Catalina Marketing
Corporation (NYSE: POS) announced today that PricewaterhouseCoopers LLP (PwC)
has been engaged as the company's independent auditors.  The decision to
retain PwC comes after a thorough selection process and was based on the
unanimous recommendation of the Audit Committee, with the consent of the board
of directors.
    PricewaterhouseCoopers will re-audit Catalina Marketing's results for the
years ended March 31, 2001 and 2002, and will also audit fiscal year 2003.
Upon completion of these audits, PwC will review the company's quarterly
financial reports for fiscal 2004.  While the audit process is expected to
begin soon, the time required to complete the audits has not yet been
determined.
    "We are pleased to have retained PricewaterhouseCoopers and look forward
to working with them to resolve the company's financial reporting issues.
PwC's reputation for audit quality and accounting practice leadership were
important factors in the company's selection," said Frank Barker, co-chair of
the Audit Committee. "The company's board of directors and management are
fully committed to support PwC's work and findings."
    Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of behavior-based marketing
services for manufacturers and retailers. These behavior-based marketing
services are provided by interrelated operating groups that strive to
influence purchase behavior of consumers wherever and whenever they make
purchase decisions. Through these operating groups, Catalina Marketing
Corporation is able to reach consumers internationally and domestically -- in-
store, using incentives, loyalty programs and advertising messages, and at-
home, through direct mail and sampling. Personally identifiable data that may
be collected from the company's targeted marketing programs, as well as its
research programs, is never sold or given to any outside party without the
express permission of the consumer.

    Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially.  Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers for the issuance
of certain product coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional activities
and programs with the company's customers, the pace of installation of the
company's store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable client
relationships.


SOURCE Catalina Marketing Corporation




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Related links:
  • http://www.catalinamarketing.com
    CONTACT:
    Investors, Christopher W. Wolf, Executive
    Vice President and Chief Financial Officer, +1-727-579-5218, or
    Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or
    Media, Susan Gear, Executive Director, Marketing,
    +1-727-579-5452, all of Catalina Marketing