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NASCAR NEXTEL Cup Champion Tony Stewart Auctions Actual Old Spice Post-Race Sweat Towel For Charity

 Bidding Starts on Monday on OldSpice.com and eBay.com - All Proceeds Will be
                  Donated to The Victory Junction Gang Camp

    WHAT:            NASCAR NEXTEL Cup champion Tony Stewart is working with
                     Old Spice to give a lucky fan the sweat towel right off
                     his shoulder (un-washed)!  After winning the Banquet 400
                     in Kansas City on Sunday, Stewart handed over his Old
                     Spice towel (seen in countless post-race interviews) for
                     a charity auction benefiting The Victory Junction Gang
                     Camp.  Starting at 9 a.m. EDT on Monday, October 2, fans
                     can place a bid for the autographed towel by logging onto
                     http://www.OldSpice.com or http://www.eBay.com.  Old Spice, the No. 1
                     antiperspirant/deodorant stick and personal cleansing
                     choice for guys in the U.S., is hosting the weeklong
                     auction.  The brand has sponsored NEXTEL Cup winner Tony
                     Stewart for the past five seasons.

    FUN FACT:        During an average race, temperatures inside Tony's car
                     reach up to 150 degrees, and he can lose several pounds
                     of sweat.  Tony relies on Old Spice antiperspirants,
                     deodorants and body washes to stay cool and smell great
                     both before and after a race.

    INTERVIEW OPPS:  An Old Spice sweat expert is available to discuss the
                     towel auction and share other sports-related sweat
                     factoids.

    BACKGROUND:      After every victory this season, including both NEXTEL
                     Cup and Busch races, Stewart will immediately autograph
                     and hand over his Old Spice towel in the winner's circle
                     for an auction to benefit The Victory Junction Gang Camp.
                     This auction program has already raised $2,400 for the
                     camp.

                     Old Spice is a proud sponsor of NASCAR NEXTEL Cup
                     champion Tony Stewart.  Old Spice (NYSE: PG) is the No. 1
                     antiperspirant/deodorant and personal cleansing choice
                     for guys in the U.S.

                     Victory Junction Gang Camp enriches the lives of children
                     with chronic or life-threatening illnesses by creating
                     camping experiences that are memorable, and physically
                     and medically safe.  Camp is free to children and their
                     families.


SOURCE Old Spice




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Kristen Rubi PainePR, +1-213-996-3808, for
Old Spice