0-60 Magazine Reader Can Win The Ultimate Auto Enthusiast Experience at
SEMA 2007 in Las Vegas
NEW YORK, Oct. 2 /PRNewswire/ -- Michelin is teaming up with 0-60
Magazine to bring the experience of SEMA, the premier automotive specialty
products trade event in the world, to one lucky auto enthusiast. Officially
kicking- off today, auto aficionados can enter the promotion at
http://www.0-60mag.com/sema and have the chance to attend SEMA in Las Vegas from
October 30 - November 2, 2007.
"The SEMA event is by far the best industry showcase of the latest
automotive equipment and hottest vehicles from around the world," said Ben
Harris, associate publisher of 0-60 Magazine. "If your favorite pastime is
looking at cars then SEMA is your World Series and Super Bowl wrapped into
one event."
The promotion can be categorized as a dream experience for the Average
Joe Car Nut because it isn't accessible to the public. As part of the
promotion, the winner will have access to the SEMA show floor with over 2
million square feet of exhibits, exclusive events, and their very own blog
to show off their experiences and car knowledge. Entries will not be
accepted after October 17, 2007.
The winner of the promotion will also have exclusive behind-the-scenes
access to Michelin's SEMA booth. The Michelin booth last year was described
by show attendees as "greatest supercar display ever" featuring the world's
three fastest production cars: Bugatti Veyron, Koenigsegg CCX, the McLaren
F1 LM all exclusively on Michelin tires.
"We work very hard to be the most chosen tire by the world's highest
performance car and motorcycle makers," said Oscar Pereda, brand manager of
high performance tires for Michelin North America. "Given the wide spectrum
of performance vehicles and events covered in 0-60, we have an opportunity
to reach more car enthusiasts and showcase the results of that work."
0-60's premier issue showcased the Viper on the front cover, which
rides on Michelin tires. Coverage of the 24 Hour of Le Mans, which Michelin
has 10 straight wins with Audi, Bentley, BMW and Porsche, and a story
featuring a sport bike, which Michelin has been a dominant force in the
world of sport bike racing.
Pereda added, "With SEMA being an industry only event, we're excited to
give this unique opportunity to one of 0-60's passionate readers."
In 2006, SEMA featured more than 2,000 newly introduced parts, tools
and components, attracted over 100,000 industry leaders from over 100
countries, and hosted such notable celebrities as Dale Earnhardt Jr., Tony
Stewart, Jay Leno, Ice-T, Linda Vaughn, Boyd Coddington, Carroll Shelby,
Chip Foose, Coolio, Mario and Michael Andretti, among others.
About 0-60 Magazine
0-60 connects the enthusiast reader with the latest in speed, power and
performance. 0-60 road tests and compares new and modified cars, reviews
the hottest go-fast goodies, provides performance driving instruction,
analyzes technical specs, explains the engineering behind speed, highlights
the top mechanics and shops, covers the most exciting elements of
motorsports, plus reports on everything else that deals with the world of
performance. 0-60 Magazine is published by Harris Publications, one of is
the nation's largest special interest publishers with over 70 different
titles. (http://www.0-60mag.com)
About Michelin
Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including
airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty
trucks, motorcycles and the space shuttle. The company also publishes
travel guides, hotel and restaurant guides, maps and road atlases.
Headquartered in Greenville, S.C., Michelin North America
(http://www.michelinman.com) employs more than 22,000 and operates 19 major
manufacturing plants in 17 locations.
SOURCE 0-60 Magazine
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Related links:
http://www.0-60mag.com
http://www.michelinman.com/
CONTACT:
Tonya Polydoroff, Michelin North America,
Inc., +1-864-458-4511, or mobile, +1-864-906-0515,
tonya.polydoroff@us.michelin.com, or Adam Paige, Cohn & Wolfe,
+1-212-798-9833, or mobile, +1-646-391-6659,
adam_paige@nyc.cohnwolfe.com, or Ben Harris, 0-60 Magazine,
+1-212-462-9505, ben@harris-pub.com
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