Host Communications Acquires Soccer Properties
For Its 'Affinity Events' Business
ATLANTA, Oct. 3 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL)
announced today that Host Communications, Inc., its wholly owned subsidiary,
has completed its acquisition of Denver, Colorado-based Summit Sports and
Events, Inc. Terms of the sale were not disclosed.
Host, a sports, affinity marketing and management company, previously
announced it had reached an agreement to acquire the assets of Summit Sports.
The acquisition of Summit Sports immediately provides Host an assortment of
participatory grassroots events into its "Affinity Events" segment.
Summit Sports oversees numerous programs that are national in scope, such
as the "Sunny Delight 3-v-3 Soccer Shootout," a 65-city national tour of
soccer tournaments; "Roundball Ruckus," a 45-city 3-on-3 basketball tour
attracting 50,000 players; and "Budweiser 6-v-6 Soccer Tournament," a five-
weekend soccer tournament in Los Angeles. The company has 25 employees
operating in offices in Denver, Boston, Nashville and Lincoln, Nebraska.
"This is a great day for us as we continue to fulfill our promise to build
our affinity events business and bring added value to that division of our
company," said W. James Host, CEO of Host Communications. "With the addition
of Summit Sports, we have an instant avenue to Major League Soccer, the only
major sports organization with which we have not had a previous relationship.
We are thrilled to bring these Summit Sports properties on to assist them
expand from an event operations and national sales perspective, among other
areas."
In December 1999, Bull Run greatly expanded its sports and media asset
base with the acquisition of Host Communications, which is ranked by
SportsBusiness Journal as one of the world's top five sports marketing
companies. Host provides affinity, multimedia, promotional and event
management services to universities, high schools, athletics conferences,
associations and corporations. Since the acquisition of Host, Bull Run has
been positioning itself as a sports, affinity marketing and event management
company.
In addition, Bull Run has significant investments in media companies Gray
Communications Systems, Inc. and Sarkes Tarzian, Inc., team sports equipment
supplier Rawlings Sporting Goods Company, Inc., and Internet-related companies
Total Sports, Inc. and iHigh.com, Inc.
SOURCE Bull Run Corporation
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Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President and CEO of
Bull Run Corporation, 404-266-8333, or W. James Host, CEO of Host
Communications, Inc., 859-226-4202
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