LEXINGTON, Mass., Oct. 2 /PRNewswire/ -- With thousands of marine products
in 30 different categories from 150 manufacturers, boaters.com has announced
the launch of the most efficient, effective and up-to-date means of marine
business transaction on the Web for the more than 77 million marine
enthusiasts. Whether it's the latest ocean PC or the newest spinning reel,
it's available on-line and in color at the new boaters.com Merchant Mall.
"boaters.com's new Merchant Mall offers much more than just clicks, it's a
full-blown mall featuring the most recent photos and descriptions of products
available from our more than ten major on-line merchants," said Eric
Singleton, director of global e-business for Raytheon Company
(NYSE: RTNA, RTNB). "Raytheon has forged partnerships with merchants such as
Bass Pro Shops, Defender marine and boatersworld.com to provide the widest
variety of products available on-line."
The boaters.com Merchant Mall accomplishes a company objective of bringing
order to the highly fragmented marine marketplace. The $30 billion marine
industry in the United States includes some 40,000 businesses, from single
brokers selling ten boats a year to large global powerboat, sailboat, and
engine makers.
boaters.com, the leading resource and marketplace serving marine
enthusiasts, manufacturers and retailers, benefits from the financial backing
and marketing partnerships of Raytheon Company. Unlike other Web hosting
providers, the boaters.com Merchant Mall uses collaborative design engineering
along with its configurator library to provide and maintain the most recent
information available by merchants.
boaters.com is the flagship e-business initiative and the leading web site
serving the $25 billion recreational marine marketplace. Raytheon Company is
one of the world's largest industrial corporations in technology-based product
development and manufacturing for more than 75 years. For more information,
visit http://www.boaters.com.
SOURCE boaters.com
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Related links:
http://www.boaters.com
CONTACT:
Media - Alice Diaz, 212-445-8264,
adiaz@bsmg.com or Alicia Selzer, 212-445-8119, aselzer@bsmg.com,
both of BSMG Worldwide, for boaters.com
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