Playboy.com and KINGS to Launch Playboy.com.tw
NEW YORK, Oct. 3 /PRNewswire/ -- Playboy.com, Inc., a subsidiary of
Playboy Enterprises, Inc. (NYSE: PLA), and KINGS International ("KINGS"), one
of Taiwan's leading multi-media companies, today announced that they have
signed an agreement to launch a Taiwanese version of Playboy online,
Playboy.com.tw .
Like Playboy's top-ranking, U.S.-based flagship site, the Playboy.com.tw
site will target the entertainment and lifestyle interests of young men. It
will have a local, dedicated editorial staff based in Taipei who will create
original Playboy-style content, as well as make use of content from the
top-selling Playboy Taiwan edition, published by KINGS, and translate
appropriate U.S.-originated Playboy.com content, including extensive exclusive
features, popular streaming video and live event coverage. The site will
offer a wide range of content, including love and sex, arts and entertainment,
sports, comedy, style and more.
The site will mirror the multiple revenue stream model of Playboy.com,
including advertising, the subscription-based Playboy Cyber Club, and
e-commerce areas such as the Playboy Store and Playboy Auctions.
"Our strategy is to expand internationally with strong local partners who
have multi-media expertise. We are pleased to be expanding our relationship
with KINGS to include online, particularly given the success Playboy and KINGS
have shared over the past decade in publishing. The Playboy brand has a
strong history in this market in print and products, and we are confident that
the Playboy.com.tw site will further establish Playboy as the leading
lifestyle and entertainment brand for men in Taiwan," said Christie Hefner,
chairman and chief executive officer of Playboy Enterprises, Inc.
Chairman of KINGS, Mr. Yen-fang Wang, stated: "The licenses to publish
Playboy magazine and operate Playboy.com.tw will allow us the opportunity to
mirror the success of Playboy's US operations by offering multi-media
opportunities to advertisers and sponsors as well as to engage in branding and
editorial initiatives across multiple platforms. Our extensive experience in
the Taiwan market coupled with Playboy's brand strength has been a powerful
combination to date and makes us confident that Playboy.com.tw will enjoy
enormous success as well."
About Playboy.com
Playboy.com, Inc., a majority owned subsidiary of Playboy Enterprises,
Inc. (NYSE: PLA), is the #1 lifestyle and entertainment destination for men
online. The Company operates: Playboy.com ( http://www.playboy.com ),
offering a range of entertainment information and editorial; Playboy Cyber
Club (http://cyber.playboy.com), a members-only subscription site featuring
premium Playboy content and exclusive events; the Playboy Store
(http://www.playboystore.com), selling Playboy-branded products; and Playboy
Auctions (http://auctions.playboy.com), a virtual auction house of
Playboy-branded memorabilia, collectibles and admission to Playboy events.
The online network also includes Playboy Internet Gaming, which currently
offers PlayboySportsBook.com (http://www.playboysportsbook.com), a fixed odds
sports wagering site; PlayboyRacingUSA.com (http://www.playboyracingusa.com),
for wagering on pari-mutuel horseracing; PlayboyCasino.com
(http://www.playboycasino.com), a virtual casino offering more than
50 Playboy-branded games; and, Playboy.com Play4Fun
(http://www.playboyplay4fun.com), the home for Playboy-branded free games
including fantasy sports leagues. The Company has international ventures in
both Germany (http://www.playboy.de) and Korea
(http://www.playboyonline.co.kr). Playboy.com also operates SpiceTV.com
(http://www.spicetv.com), a network of sites featuring premium adult
entertainment under the Spice brand.
About KINGS International Taiwan
KINGS International Multimedia is one of the largest multi-media groups
and a listed company in Taiwan. KINGS represents numerous world-leading
brands in the business of home audio/visual hardware & software, magazine &
book publishing (Playboy, FHM, DVDinfo, Mobile, and Discovery), theatrical,
educational & documentary video licensing (Playboy, Kadokawa Japan, Discovery
Channel, National Geographic), as well as merchandise licensing (Playboy,
Discovery Channel), e-commerce, and mobile-commerce (KINGS).
With its unique resources and comprehensive management in the market,
KINGS has developed its widespread connections through the region of Greater
China, Japan, and South/East Asia and is expected to bring more world class
home entertainment related hardware & software products to this rapidly
expanding market with success.
SOURCE Playboy.com, Inc.
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Related links:
http://www.playboy.com
CONTACT:
Jay Jay Nesheim of Playboy.com, Inc.,
+1-212-261-4933, or jayjayn@playboy.com
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