LOS ANGELES, Oct. 3 /PRNewswire/ -- Pink tags will be on display
throughout Food 4 Less and Foods Co stores again this year as the
supermarket chain partners with vendors and suppliers to support National
Breast Cancer Awareness month in October.
Throughout the month, pink tags can be found on shelves in Food 4 Less
stores in Southern California and Southern Nevada and Foods Co stores in
Central and Northern California to identify participating products
customers can purchase to support breast cancer awareness in their
community. Several of the Company's vendor partners have created special
packaging to support the campaign. In addition, Food 4 Less Director of
Foundation Relations Jan Golleher, a four-year breast cancer survivor, will
share her experience on specially-marked products, including Kellogg's
Special K Red Berries cereal and Keebler Club Crackers.
Participating vendor partners include Campbell's, Coca-Cola's Powerade
and Minute Maid brands, General Mills products under the Betty Crocker,
Pillsbury and Green Giant labels, and Kraft products. Many of the company
own corporate brand items will also have pink tags.
Food 4 Less and its vendor partners have committed to raise $150,000
during the campaign to support breast cancer research and awareness in
communities its stores serve.
"This cause is important to our customers and associates and we are
honored to do our part to provide support to help educate women about early
detection, diagnosis and treatment," said Dave Hirz, President of Food 4
Less Stores.
Based in Los Angeles, California, Food 4 Less currently operates 145
price-impact supermarkets under the Food 4 Less banner in Southern
California, Southern Nevada, Illinois and Indiana and the Foods Co banner
in Central and Northern California. The Company is a division of The Kroger
Co., (NYSE: KR), one of the nation's largest food retailers, based in
Cincinnati, Ohio. In 2006, the Company donated $150 million to help hunger
relief efforts across the country, raise awareness of breast cancer, and
support local schools and organizations in the communities it serves. For
more information about Food 4 Less, please visit our web site at
http://www.food4less.net.
SOURCE Food 4 Less
 back to top
Related links:
http://www.food4less.net
CONTACT:
Terry O'Neil of Food 4 Less, +1-310-884-4680
|
