LOS ANGELES, Oct. 3 /PRNewswire/ -- Pink tags will be on display
throughout Ralphs stores again this year as the supermarket chain partners
with vendors and suppliers to support National Breast Cancer Awareness
month in October.
Throughout the month, pink tags can be found on shelves in Ralphs
stores across Southern California to identify participating products
customers can purchase to support breast cancer awareness in their
community. Several of Ralphs' vendor partners have created special
packaging to support the campaign. In addition, Ralphs Director of
Foundation Relations Jan Golleher, a four-year breast cancer survivor, will
share her experience on specially-marked products, including Kellogg's
Special K Red Berries cereal and Keebler Club Crackers.
Participating vendor partners include Campbell's, Coca-Cola's Powerade
and Minute Maid brands, General Mills products under the Betty Crocker,
Pillsbury and Green Giant labels, and Kraft products. Many of Ralphs' own
corporate brand items, including several products under its exclusive
Private Selection line, will also have pink tags.
Ralphs and its vendor partners have committed to raise $170,000 during
the campaign to support breast cancer research and awareness in communities
its stores serve.
"This cause is important to our customers and associates and we are
honored to do our part to provide support to help educate women about early
detection, diagnosis and treatment," said Mike Donnelly, President of
Ralphs Supermarkets.
Ralphs Grocery Company was founded in 1873 and currently operates 263
supermarkets in Southern California from its headquarters in Los Angeles.
Ralphs is a division of The Kroger Co., (NYSE: KR), one of the nation's
largest food retailers, based in Cincinnati, Ohio. In 2006, the Company
donated $150 million to help hunger relief efforts across the country,
raise awareness of breast cancer, and support local schools and
organizations in the communities it serves. For more information about
Ralphs, please visit http://www.ralphs.com.
SOURCE Ralphs Grocery Company
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Related links:
http://www.ralphs.com
CONTACT:
Terry O'Neil of Ralphs Grocery Company,
+1-310-884-4680
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