Food 4 Less Member Liz Willis of Pasadena to be Featured on
Specially-Marked Kellogg's Products
LOS ANGELES, Oct. 3 /PRNewswire/ -- Food 4 Less and Foods Co stores, in
partnership with key suppliers, have committed $170,000 in donations for
breast cancer initiatives to support National Breast Cancer Awareness month
in October.
A two-week sales promotion currently running in all Food 4 Less stores
in Southern California and Southern Nevada and Foods Co stores in Central
and Northern California supports the company's Giving Hope a Hand(R)
campaign to increase breast cancer awareness. The promotion includes
hundreds of popular items storewide, many of which will feature exclusive,
specially marked pink packaging.
In addition, Liz Willis, a clerk at the Food 4 Less store at 5420
Sunset Boulevard in Hollywood and a 23-year breast cancer survivor, will
share her experience on specially-marked products, including Kellogg's Eggo
Nutri-Grain Blueberry Waffles.
"I feel like I experienced all of this so I could share my story with
someone," says Willis, a Pasadena resident. "What's really important is
listening to your body and knowing your body. My message is to get your
mammogram, pay attention to your body, and listen to your doctor and the
people who care about you. Enjoy life to the fullest. You have to be
grateful for every day. Not every day is perfect, but you have to find
something good in it."
Customers can also find Liz Willis' story and other inspirational
stories by visiting http://www.sharingcourage.com, a new Web site dedicated
to raising breast cancer awareness.
Products featured in the Giving Hope a Hand(R) promotion include the
Company's own corporate-brand items as well as products from other supplier
and vendor partners. Participating manufacturers include Kellogg's, Kraft,
Pepsi, Campbell's, General Mills products under the Betty Crocker and
Pillsbury labels, Procter & Gamble and Dreyer's Ice Cream. Food 4
Less/Foods Co's partnership with key suppliers benefits breast cancer
initiatives in communities in California and southern Nevada, where Food 4
Less/Foods Co customers and team members live and work.
"We're proud to have our own Liz Willis featured on products to share
her personal journey as a breast cancer survivor," said Dave Hirz,
President of Food 4 Less/Foods Co Stores. "Liz's participation is so
meaningful in so many ways but perhaps the most important aspect is the
awareness she is raising by encouraging others to take charge of their own
health. She is providing a tremendous service to families by sharing her
story to educate others in a positive and effective way."
Based in Los Angeles, Food 4 Less currently operates 148 stores under
the Food 4 Less banner in Southern California, Southern Nevada, Illinois
and Indiana, and the Foods Co banner in Central and Northern California.
Food 4 Less is a division of The Kroger Co., (NYSE: KR), one of the
nation's largest food retailers, based in Cincinnati, Ohio. Food 4 Less
focuses its charitable efforts on supporting hunger relief, health and
wellness initiatives, and local schools and grassroots organizations in the
communities it serves. For more information about Food 4 Less, please visit
http://www.food4less.net.
SOURCE Food 4 Less/Foods Co
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Related links:
http://www.food4less.net
http://www.sharingcourage.com http://www.ralphs.com
CONTACT:
Terry O'Neil, +1-310-900-3533, for Food 4
Less|Foods Co
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