SCOTTSDALE, Ariz., Oct. 4 /PRNewswire/ -- Success came to the surface for
Atronic during 17-19th September at the G2E trade show in Las Vegas.
Presented were their largest ever depth of products, game themes and concepts,
displayed within the "Best European Booth" based on the enchanting underwater
theme of Atlantica. Customers responded and Atronic recorded a growth in
value of over 400% compared with the G2E in 2001. Atronic once again
demonstrated itself as an inspiring company with a team of great people and
the ability to develop great games and great products.
The magical water world and ocean wave shaped booth with a 20-foot
waterfall provided the setting for a blend of future technological innovative
games and products. Highlight of the show and all local news stations was
Atronic's highly anticipated and revolutionary new e-motion(TM) cabinet and
the new Hi(!)bility(TM) platform. Visitors were led in small groups into a
separate, specially decorated room in the booth in order to let them
experience the full effect of the new cabinet concept and platform in a
tranquil atmosphere. e-motion(TM) and Hi(!)bility(TM) are an inspiring mix of
the technology of the future combined with a self-merchandising, environment-
creating package designed to enchant both existing and next generation
players. Hi(!)bility's(TM) technological innovations, combined with the
e-motion's(TM) ergonomic, height adjustable playfield and breathtaking design,
create a richer environment on the casino floor.
The fascination of Atronic's first stunning progressive tower box game
Sphinx Magic, which is based on the globally successful theme of Sphinx also
provided great excitement through its high hit frequency, unique multi-level
progressive and the interactive Magic Bonus Card feature. Featuring an
elegant, Las Vegas style tower box package with 3 meters and Atronic's unique
bonus flip card bonus, Sphinx Magic is sure to attract a high level of play.
Also on display was the future tower box game IC Cash Cool Catch, which
features a 3-reel video slot for high denomination play combined with an
exciting Bonus Card feature. Customers were pleased with the possibility of
converting from one tower theme to another which is usually not possible with
this type of product.
Great curiosity and sensation was caused by the focal theme game
Atlantica, with its interactive bonus and deluxe topper featuring
multicoloured treasure balls and golden hands. Atlantica games were
represented in Atronic's Cashline Upright and Slant Top cabinet as well as in
the Titan and the brand-new e-motion cabinet. Furthermore, Atronic showcased
the truly unique gold domed Atlantica Titan Carousel which provides a themed
environment for casinos with its four Titans, 3D models of the Mermaid and
Neptune as well as overhead meters. The Titan carousel is a truly unique
product and a good option for casinos looking to distinguish their floor.
Standing alongside was the largest ever selection of new Cashline games
including Clowning Around, Dream Maker, Sign of the Zodiac, Ghost Hunter,
Jumping Jackpots, I.C. Cash, Beach Patrol and Wave Watchers. Successful,
approved themes including Babooshka, Sphinx II, Typhoon Lagoon, and
Beetlemania were also shown in a variety of configurations and cabinets. The
game themes were complemented by Atronic's flexible merchandising packages,
further demonstrating Atronic's commitment to providing the widest variety of
options to its customers. All products were effectively demonstrated by the
friendly Atronic team in an exhibition that created a groundbreaking tidal
wave of future anticipation and diversity for Atronic and their customers.
Complementing the underwater world was a website promotion featuring a
real life mermaid who posed for photographs, an Atlantica board-game
promotion, Atronic's traditional Happy Hour as well as a lottery with a prize-
winning trip to Atlantis in the Bahamas. During all show hours the "Neptune's
Grotto" provided a relaxed space to have a drink and build relationships with
current and future customers from around the globe.
The successful mix of enchanting booth design, inspiring products and
Atronic's "Great People" was recognized with the "Best European Booth" award
by EGO, the European Gaming Organization and resulted in increased show sales
by more than 400% compared to 2001.
Atronic International and sister companies Atronic Americas and Atronic
Australia are members of the family-owned and -operated Gauselmann Group,
which has sold more than 1.7 million machines since inception, and
97,000 gaming devices in the year 2001 alone. Atronic is headquartered in
Germany and has offices in Australia, Austria, Great Britain, Peru, South
Africa and the United States of America. Atronic is dedicated to producing
only the highest quality of entertaining games and products, which are being
operated in 74 countries worldwide. Atronic holds a total of 143 worldwide
gaming licenses including the United States of America, where it is licensed
to sell machines in 21 states and to 115 tribes. To find out more information
about Atronic, please visit the website at http://www.atronic.com
SOURCE Atronic
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Related links:
http://www.atronic.com
CONTACT:
Katie Davis of Atronic, +1-480-609-5867,
kdavis@atronic.com
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