Customizable, Self-Contained Kiosk Gives Casinos Easy-to-Use, Automated Method
to Deliver Promotions and Distribute Prizes
LAS VEGAS, Oct. 4 /PRNewswire/ -- GLOBAL GAMING EXPO -- SCA Promotions'
Gaming Division, the world's leading provider of casino promotions, today
announced its Swipe-2-Win(TM) promotion kiosk. The customizable, self-
contained Swipe-2-Win kiosk gives casinos an easy-to-use, automated method to
deliver promotions and prizes that help to increase game play, encourage mid-
week visits or build slot clubs. SCA Promotions is in booth #5969.
Casinos invite players to play for cash and prizes up to $1 million or
more. Players swipe their club card with a readable magnetic strip. The
computer kiosk instantly delivers an exciting game experience and/or prizes.
It prints a customized receipt that documents the prize and can cross-sell
other special offers from the casino. When there's a winner, SCA pays the
prize.
Swipe-2-Win is customizable. Sponsoring casinos decide their promotional
theme, graphics, video animation and prize offers. SCA can help design this
content from simple to highly interactive and grand, depending on promotion
objectives and budget. For prize giveaways, casinos decide the odds, amounts,
frequency, number of levels and number of allowable swipes by each player.
The self-contained Swipe-2-Win kiosk consists of a touch screen computer,
a card reader and SCA's exclusive DrawServer(TM) technology that creates
random and trackable results. It can take any form from a small tabletop
kiosk to a large and flashy customized one. The off-the-shelf tabletop kiosk
is 18" wide x 11" deep x 18" tall.
SCA designed a customized version to help the Las Vegas Hilton take
advantage of traffic generated by the new Las Vegas Monorail. The showy
SuperNova game is two stories high and uses motion simulation, lights and
sound for a larger than life game experience.
"Casinos looking for an easy-to-implement promotion to attract and reward
players will like Swipe-2-Win," said Bob Brian, vice president of SCA's Gaming
Division. "The self-service aspect makes it flexible to use anytime,
anywhere. Casinos can also be creative in the prizes they offer, from a new
Mercedes to $1 million in cash."
"To entertain guests and build membership in our new Players Club, we
wanted a one-of-a-kind game in keeping with the space theme of our SpaceQuest
casino," said Skip Sayre, vice president, brand marketing, Las Vegas Hilton.
"SCA delivered with a grand SuperNova game kiosk where a card swipe launches
an exciting video game sequence that gives players a shot at $1 million."
"SuperNova is one of the splashiest promotions we've ever had, increasing
our club card sign-ups by 166% in its first four weeks of operation this
summer," Sayre continued.
Harrah's in Shreveport, LA also recently used Swipe-2-Win in its "Mercedes
Millions" promotion.
About SCA:
Established in 1996, the Gaming Division of SCA Promotions has helped more
than 300 gaming companies and tribal nations run high-impact promotions that
attract, entertain and reward players by offering them chances at giant cash
prizes paid in full by SCA. Worldwide clients include Boyd Gaming, Foxwoods
Resort Casino, Harrah's, IGT, Mandalay Resort Group, MGM Mirage, Park Place
Entertainment, Pechanga Resort and Casino, Station Casinos and Trump Casino.
Dallas-based SCA Promotions is the largest provider of prize coverage for
promotions, contests and games. Founded in 1986, the company has paid out
more than $122 million dollars in cash and prizes in lottery and casino
jackpots, scratch-and-win games, radio and television contests, and direct
mail, Internet and sports promotions. Clients include American Express, AT&T,
Coors Brewing Company, General Mills, Hershey's, Pepsi and Sony. Contact SCA
at 888-860-3700, e-mail gaming@scapromo.com or visit
http://www.scapromotions.com .
SOURCE SCA Promotions
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Related links:
http://www.scapromotions.com
CONTACT:
Tanya Mathis of SCA Promotions,
+1-888-860-3700, or tanya.mathis@scapromo.com
NOTE TO EDITORS: A complete G2E online press kit including photos
of Swipe-2-Win and other MegaPromo Casino Gaming Centerpieces,
and success stories from casinos using them, is available:
http://www.scapromotions.com/g2epresskit
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