Fall's Largest Gathering of System Architects and Design Engineers Sees
 Double Digit Growth in Attendance; Creators of Technology Gather for Real
                 Time Networking, Training, and Innovations
  Solutions for Social Networking Applications Take Center Stage this Year

    BOSTON, Oct. 4 /PRNewswire/ -- More than 3,300 electronics technology
industry professionals attended CMP Technology's 15th annual Embedded
Systems Conference Boston (http://www.esconline.com/boston), which ran September
25-28 at the Hynes Convention Center. With its unmatched opportunities for
training, innovation and networking, this year's conference was the
season's largest gathering for system architects and design engineers, with
preliminary data indicating a 20 percent increase in conference and
exhibits attendance, year over year.
    The country's top embedded engineers descended on the Hynes Convention
Center for the season's best training, the opportunity to network with
peers, press, analysts and VCs, and compare products from more than 140
leading exhibitors. Industry leaders like AMD, Intel, Microsoft, Texas
Instruments, Green Hills Software, NXP Semiconductor, IBM, Mentor Graphics
and Sun Microsystems showcased their latest breakthrough technologies,
while attendees enjoyed a comprehensive technical program of 92 classes and
tutorials covering topics across the technology map.
    "The show floor was full of excitement this year as new innovations and
products made their debut at ESC Boston," says Richard Nass,
editor-in-chief of Embedded Systems Design and editorial director for the
Embedded Systems Conferences and Embedded.com. "Texas Instruments announced
its latest C55 DSP as well as a hands-free car kit reference design; Enea
announced an Eclipse- based Integrated Development Environment (IDE) for
its OSE RTOS; and Avnet is creating a buzz with its online design center.
And that's just the tip of the iceberg."
    "Social networking" drove a large part of the dialogue and product
innovations unveiled this year. As today's young engineers have
incorporated the movement into their personal and professional lives, many
questions were raised, such as: "What hardware will best support
peer-to-peer content sharing? What's the best way to manage the large and
disparate data files coming into small-footprint mobile devices? And how
can developers keep the mushrooming lines of software code needed to drive
it all both error free and secure?"
    "One particularly exciting new product demonstrated at ESC Boston was
Thread-Metric by ExpressLogic, designed to manage thread-intensive social
networking applications. It's also a tool that enables developers to
evaluate different operating systems using an open-source benchmark," added
Nass. "This tool can be a huge help to engineers when making a critical
design decision."
    To enhance the attendee experience, CMP Technology introduced brand new
programs for 2006, including the Disruption Zone which featured
groundbreaking innovations from leading start-ups, those taking the next
big leap forward in revolutionizing the industry. Attendees also attended
"Live Teardowns" of popular electronics, like a Sony DVDirect(TM) MC1 Multi
Function DVD Recorder and a Roomba vacuum, while the "Get to the Point
Panel" brought the Linux technology debate right to the exhibits floor.
    About the CMP Technology Electronics Group
    The CMP Technology Electronics Group is the premier technology and
business media brand serving the information needs of the creators of
technology worldwide. Offering a full suite of products and services to
reach electronics technology professionals throughout the world, the CMP
Technology Electronics Group delivers the most targeted audience and
actionable information to marketers in the electronics technology
community. Each month, the CMP Technology Electronics Group delivers more
than 1 million copies of its print publications, including EE Times, to
subscribers in more than 23 countries and online visitors from 100
countries view more than 8 million pages on its Web sites in seven
languages including EE Times Online and TechOnLine. More than 40,000
decision makers attend its Embedded Systems Conferences each year in
Boston, Silicon Valley, China and Taiwan.
    About CMP Technology (http://www.cmp.com )
    CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com
), a global provider of news distribution and specialist information
services with a market capitalization of more than $3 billion.
    Contact:  Julia Konstantinovsky
              Atomic Public Relations for CMP Technology
              julia@atomicpr.com
              (415) 402-0230

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