RENO, Nev., Oct. 5 /PRNewswire/ -- Reno Air, Inc. (Nasdaq: RENO; PCX: RNO)
is the launch customer for BehavHeuristics Inc.'s (BHI) affordable and
innovative new online airline pricing solution. The system, called FarePrice,
allows airlines to enhance their revenues by quickly tracking rival airlines'
fare changes and suggesting competitive fare matches.
Reno Air began using the FarePrice system recently. The carrier has been
using BHI's automated, online revenue management system since 1996.
"Reno Air is pleased to be the launch customer for BHI's FarePrice
system," said Randy Laser, Director of Pricing and Yield Management at the
airline. "BHI's innovative approach combined with its unique online revenue
management systems have made Reno Air a satisfied customer." In 1997, BHI's
revenue management system helped boost Reno Air's operating revenues and yield
over the previous year.
FarePrice is a major step in airline automation. It eliminates the
expensive, time-consuming manual method of fare tracking used by most
airlines. In addition to its speed, FarePrice is inexpensive to install and
use because the software-based system is operated online through BHI's unique
automated service bureau on BHI computers. That means no significant capital
investment in software, hardware, maintenance and support is required.
"FarePrice levels the playing field for regional and smaller airlines,
allowing them to compete with the major carriers. It provides airlines with a
quick and affordable solution to a vexing information problem by allowing them
to quickly wade through the many fares, restrictions and footnotes as they are
filed by the competition and adapt accordingly," said BHI President and CEO
John Rovani. "Fare Price enables small and mid-sized airlines to achieve the
level of functionality and power of information enjoyed by larger airlines --
and all of this at a very affordable price."
Special features include:
*Rapid tracking and reporting of competitive fares, fare rules and
footnotes by market up to three times a day -- and faster than the Global
Distribution Systems (GDS);
* Storing historical market data (including fare changes) for comparison
purposes and what-if analysis;
* Highlighting competitors' changes by market;
* Automated fare matching;
* Automated fare filing.
BehavHeuristics, Inc.'s new management team recently formed a strategic
alliance with Airline Automation, Inc. (AAI) of Tucson, Arizona, to offer
next-generation operational and decision support systems to airlines and
hotels. The alliance provides turnkey software in addition to Internet and
intranet-delivered solutions in pricing, scheduling, revenue management,
customer loyalty programs, data mining and automated compliance enforcement.
BehavHeuristics, Inc., a Baltimore-based company, provides 24-hour online
revenue-enhancing decision support solutions, software applications and
consulting services to airlines, transportation and hospitality firms.
BehavHeuristics has developed and licensed software to firms around the world
since 1986.
SOURCE Reno Air, Inc.
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Related links:
http://www.renoair.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 740075
CONTACT:
Karen Purdy for BHI, 703-834-0095
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