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Trick or Treat: TRUE(R) Takes Today's Single Americans on a SEXPLORATION(TM) - There's More Behind the Halloween Costume Than They're Letting On

 National Survey Reveals 5,000 Singles Hide 'True' Sexual Selves Behind Masks

    DALLAS, Oct. 5 /PRNewswire/ -- For some singles, a Halloween mask may
reveal more than it hides.
    In fact, according to a recent national survey conducted by TRUE, the
leading scientifically based online relationship service, those identified as
Traditionalists by TRUE's SEXPLORATION(TM) test are anything but traditional
when it comes to their Halloween costumes; an amazing 86 percent of
Traditionalists want to either dress up in sexy costumes themselves or have
their partners do so.
    Of the 5,000 respondents surveyed, more than 62 percent thought Halloween
was a GREAT date night (or chance to meet someone romantically) and over 45
percent planned to dress up for the occasion.  Watch out New York, Los
Angeles, Dallas and Chicago, as the survey found singles in these cities are
ready to trick, treat ... and get sexy.
    What's even more interesting, perhaps, is that TRUE's SEXPLORATION test-
takers who were found to be Traditionalists were those most likely to play
dress up on All Hallows' eve, followed by the Intellectuals and THEN the
Mavericks.
    "It is no surprise that the Traditionalists show the most enthusiasm for
dressing up," said TRUE's CEO and Founder, Herb Vest, "The Traditionalist by
definition is conservative and most comfortable discussing and engaging in
predominantly conventional sexual activities.  Dressing up gives these
individuals a chance to be wild and out of character."

    French Maid rules Over The Donald and Paris
    Believe it or not, but 20 percent of the respondents thought themselves to
be 'their sexiest' in a nun's or clergy's costume.  More than 29 percent
believed themselves to be their 'hottest' when they were dressed up as a
witch, a nurse, or simply, Bond: James Bond.  When asked what type of costume
a respondent would find most sexually appealing for their partner, the French
maid and Pimp uniforms overwhelming won the category with 52 percent.  Only
five percent of the respondents thought Donald Trump or Paris Hilton would be
a sexually stimulating Halloween date costume.

    Behind The Mask - Making Sense of It
    "Your Halloween mask does not really hide you -- it may well show the true
you," said Vest, "Price, comfort and convenience are factors, but people live
a fantasy when they choose a costume, and their choices reveal interesting
parts of their inner selves."
    The popularity of costumes with a strong sexual overtone is not surprising
among psychology experts.  Costume choices are not entirely random, even if we
think so.  For millions of singles, Halloween could be the one night a year to
live that desired fantasy through costumes that may well represent a person's
repressed sexuality.  But according to TRUE's expert team of clinical and
research psychologists, these are all healthy expressions.  Through its
extensive research and studies, TRUE has identified that sexuality is an
extremely important element of one's identity, and the ability for one to find
compatible and long-lasting relationships should begin with the capacity to
learn and explore more about our own tendencies and attitudes.
    Halloween is a time when people of all ages can celebrate -- especially
today's American single.  They go to parties, meet new people, dress up and
become a different persona for the evening, and experience new adventures.
There will be no staying home to hand out candy to trick-or-treaters this
holiday season for today's singles.  This year, Halloween is about stepping
out and showing off your true sexuality!

    About SEXPLORATION
    To encourage the process of self-awareness and self-growth in such a key
area of an adult's healthy life, TRUE has developed its latest Relationship
Readiness Tool(TM) -- SEXPLORATION.  Based on extensive and proprietary
research, SEXPLORATION is a new, free, scientifically based test, which helps
adults explore and identify their own sexual identity and find their most
compatible partner.
    The SEXPLORATION test takes users through a series of relevant and highly
personalized questions that measure three key factors of sexuality and,
because of its adaptive approach the test ensures individuals have a short but
very enjoyable and dynamic testing experience.
    Once the test is completed, a detailed report provides the user with
information about the sexual attitudes and behaviors that characterize his or
her particular sex type, along with information on compatibility levels with
other types, providing singles with yet another tool to find meaningful,
compatible partners.
    SEXPLORATION is endorsed by Psychology Today, and its technical quality is
certified, as a result of an independent audit by Integrated Knowledge
Systems, Inc., as conforming to the 1999 Standards for Educational and
Psychological Testing as established by a joint committee of the American
Educational Research Association, the American Psychological Association and
the National Council on Measurement in Education.
    Through the addition of SEXPLORATION, TRUE is expanding on its advanced,
scientific TRUE Compatibility Test(TM) (TCT), furthering its promise of
helping singles find long-lasting and fulfilling relationships.  TRUE is the
only online relationship service that provides a professionally constructed
tool to measure sexual compatibility and explore the intricacies of this
important issue.  The test can be found at
http://www.true.com/SEXPLORATION.htm .

    About TRUE
    TRUE is safer, savvy, and the only scientifically based, online
relationship service whose mission is to help singles find long-lasting and
fulfilling relationships.  Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings and single verification screening.
With the help of proprietary research and in conjunction with national and
international advisors in the field of relationship and psychology, TRUE's
team of experts guide members step-by-step through all stages of the
relationship-building process.  To find out more about how TRUE helps people
around the world Live, Love and Learn(R) please visit http://www.true.com .


SOURCE TRUE




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