LeapFrog Captures Three Top Toy Industry Awards from Esteemed Authority on
Child Development and Education
EMERYVILLE, Calif., Oct. 05 /PRNewswire-FirstCall/ -- The Oppenheim Toy
Portfolio has awarded its prestigious Platinum Seal Awards to three LeapFrog
products: the FLY(TM) pentop computer, Leapster L-MAX(TM) learning game
system and Learn-Around(TM) Playground. LeapFrog Enterprises, Inc. (NYSE: LF),
is a leading designer, developer and marketer of innovative, technology-based
learning products.
The Oppenheim Toy Portfolio is the only independent consumer review of
children's media. The Platinum Seal is awarded to outstanding new products
that enhance the play lives of children. The products awarded were reviewed by
a noted expert in child development, children's literature, and education, and
further tested by the most objective panel of judges: kids.
"We are thrilled to have three products recognized with the highest honor
by such an exceptional organization," said Kathryn E. Olson, chief marketing
officer of LeapFrog Enterprises, Inc. "As we continue to raise the bar for
personal learning tools, this honor is a testament to LeapFrog's commitment to
excellence and popularity in over 80,000 classrooms and million of homes."
"These three Platinum Award winners received high marks from our testers
for being fun, engaging and innovative," said Stephanie Oppenheim, publisher
and co-founder of the Oppenheim Toy Portfolio.
FLY pentop computer
The FLY pentop computer is a new leading edge computing platform designed
to bring the power of computer interactivity to the most prolific and
user-friendly interface of all -- pen and paper. It is an interactive,
personal learning tool that gives users real-time audio feedback as they write
and draw on special FLY paper, making what they write come to life. As a
pocket tutor, the FLY pentop computer offers guided instruction in the core
subject areas of math and spelling to help students complete their homework
and prepare for tests. A variety of software applications from homework to
games are available. Ages: 8-13 years. MSRP: $99.99.
Leapster L-MAX learning game system
The Leapster L-MAX learning game system combines handheld learning and TV
screen learning to offer the ultimate in educational video gaming. As a
handheld system, it encourages learning on the go. Connected to the TV the
Leapster L-MAX learning game system extends play to a large screen to allow
parents to share in their child's learning experience. Featuring the best
in-depth tutorials and a supporting hint structure to guide children through
reading, math or spelling concepts, the Leapster L-MAX learning game system is
a smart way to support children in their individual learning process.
Ages: Pre-K- 4th Grade. MSRP: $99.99.
Learn-Around Playground
The Learn-Around Playground is an all-in-one activity center that links
physical movements to learning connections as baby grows, from sitting and
crawling to standing and cruising. It features 45 interactive touch points and
a musical mode that lets baby compose and play using a symphony of sounds.
Ages: 3-36 months. MSRP: $59.99.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world. The company was founded in 1995 and is
based in Emeryville, California. LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading, writing, math, music,
geography, social studies, spelling, vocabulary and science. In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years. LeapFrog's award-winning U.S. consumer products are
available in six languages at major retailers in more than 25 countries around
the world. The LeapFrog SchoolHouse-curriculum programs are currently in more
than 80,000 classrooms across the U.S. with over 200 interactive books and
over 450 skill cards representing more than 6,000 pages of educational
content. LeapFrog SchoolHouse(TM) products have won numerous awards from the
education industry, including the Golden Lamp Award and Distinguished
Achievement Award from the Association of Educational Publishers, the Award of
Excellence from Technology & Learning magazine and the Teacher's Choice Award
from Learning magazine.
About Oppenheim Toy Portfolio
Oppenheim Toy Portfolio is the only independent guide to children's media,
co-founded in 1989 by child development experts Joanne and Stephanie
Oppenheim. Oppenheim Toy Portfolio Gold Seal Awards are given to outstanding
new products that enhance the play lives of children. The Oppenheims are both
Contributors to NBC's Today Show. More information about the Oppenheim Toy
Portfolio can be found at http://www.toyportfolio.com .
NOTE: LEAPFROG, FLY, LEAPSTER L-MAX, and LEARN-AROUND are trademarks or
registered trademarks of LeapFrog Enterprises, Inc.
Contact:
Jaeme Sines
LeapFrog Enterprises, Inc.
510-596-3497
jsines@leapfrog.com
Nadine Weber
Kaplow Communications
212-221-1713
nadinew@kaplowpr.com
SOURCE LeapFrog Enterprises, Inc.; Oppenheim Toy Portfolio
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Related links:
http://www.leapfrog.com
CONTACT:
Jaeme Sines of LeapFrog Enterprises, Inc.,
+1-510-596-3497, or jsines@leapfrog.com; or Nadine Weber of
Kaplow Communications, +1-212-221-1713, or nadinew@kaplowpr.com,
for LeapFrog Enterprises, Inc.
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