Name and logo change to reflect parent company
CHICAGO, Oct. 6 /PRNewswire/ -- On October 6, 2003, LaSalle Home Mortgage,
a division of ABN AMRO Mortgage Group, Inc., will adopt the name and look of
its parent company, ABN AMRO. In addition to changing its name to ABN AMRO
Mortgage, LaSalle Home Mortgage will also change its logo, adopting the ABN
AMRO shield.
"The goal of this change to ABN AMRO Mortgage is to create a greater
synergy between LaSalle Home Mortgage and the reputation of ABN AMRO, a
globally trusted and recognized bank," said Mark Sofyanos, LaSalle Home
Mortgage senior vice president. "This change is not a result of a change in
management or a merger. LaSalle Home Mortgage is simply adopting the name of
its long-time parent company."
"LaSalle Home Mortgage's name change is a logical step in the continuing
extension of the ABN AMRO Mortgage name and the branding of AAMG retail
divisions," Sofyanos explained. "As the mortgage industry shifts from one
dominated by consumer refinances back to a normalized purchase-focused
environment, the importance of ABN AMRO Mortgage's retail brand will continue
to grow."
LaSalle Home Mortgage will now join ABN AMRO Mortgage in Minnesota (as
well as the ABN AMRO Mortgage Group-branded NLC Call Center and mortgage.com)
in employing the ABN AMRO Mortgage retail brand identity. As ABN AMRO
Mortgage, the entity will continue to leverage its industry-leading guaranteed
OneFee(SM) mortgage and FastAnswer point-of-sale approval offerings.
Sofyanos cited a further benefit for consumers, noting that previously,
"LaSalle Home Mortgage's advertising of mortgage lending programs created
confusion with consumers, as LaSalle Home Mortgage and LaSalle Bank had
different mortgage offerings. As ABN AMRO Mortgage, products can be marketed
in a way that eliminates consumer confusion with LaSalle Bank." LaSalle Bank,
while changing its logo to the green-and-gold shield design, will keep its
name.
Sofyanos added, "This marks the beginning of a new era of success in both
the Chicago market and across the nation, as ABN AMRO Mortgage continues to
grow as a nationally-recognized leader in the retail mortgage industry."
About LaSalle Home Mortgage
LaSalle Home Mortgage (LHM) has been a division of ABN AMRO Mortgage
Group, Inc. LHM and its affiliates have helped people become homeowners since
1922. LHM serves the Chicago area with more than 130 loan consultants in 13
offices in and around Chicago.
About ABN AMRO Mortgage Group, Inc.
AAMG is the fifth largest loan originator and sixth largest loan servicer
in the United States. AAMG produces mortgage loans and provides related
services through its various divisions. AAMG divisions include InterFirst
Wholesale Mortgage Lending, InterFirst Financial Institutions Group, ABN AMRO
Mortgage, ABN AMRO Mortgage National Lending Center, ABN AMRO
Mortgage/InterFirst Apartment Lending, ABN AMRO Mortgage Capital Markets,
Standard Federal Bank and LaSalle Bank loan origination channels. AAMG has
more than 3,000 employees located throughout the United States.
About ABN AMRO
Netherlands-based ABN AMRO is a leading international bank with total
assets of approx. EUR 556 billion. It has over 3,000 branches in 66 countries
and territories, and has a staff of about 105,000 full-time equivalents
worldwide.
SOURCE ABN AMRO Mortgage
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Related links:
http://www.abnamro.com
CONTACT:
Jenn Cornell of Eiler Communications,
+1-734-761-3399, or Jenn@EilerPR.com , for ABN AMRO Mortgage
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