World's Number One Selling Kitchen Appliance Collects Two First Place Awards
at 15th Annual Electronics Retailing Association Conference
SHERMAN OAKS, Calif., Oct. 6 /PRNewswire/ -- On the heels of surpassing
the three million mark in units sold, the Magic Bullet Personal Versatile
Countertop Magician wins Infomercial of the Year honor at the 15th Annual
Electronics Retailing Association Awards, the Academy Awards of the electronic
retailing industry, held in Las Vegas. In addition to earning the
Association's highest honor, the ubiquitous appliance that created the
'personal blender' category also won first place for Infomercial of the
Year/Housewares Division.
Homeland Housewares both developed the Magic Bullet and produced the
award-winning 30 minute long-form infomercial. In the normally high-risk
direct response TV sector, the bullet-shaped personal blender has reached an
unprecedented $250 million in worldwide sales in only 18 months on the market,
making it the best-selling appliance in the world.
"These awards not only speaks volumes about the Magic Bullet, but they are
also a testament to the quality and effectiveness of our infomercials, all
produced in-house by the same minds that develop our products," comments
Homeland Housewares Chairman Lenny Sands. "The Bullet's phenomenal sales
growth in its short time on the market is a great achievement for our company
and firm indicator that our direct response sales platform is the most
efficient system for putting our products in the hands of consumers."
Alchemy Worldwide LLC/Homeland Housewares/Provida Life Sciences is one of
the largest purchasers of direct response television in the country, spending
between $50 and $60 million annually. Unlike other companies that sell their
products through direct response TV, Alchemy Worldwide closely controls every
phase of a product's transformation from initial concept to global brand,
affording it not only one of the highest success rates in the direct response
television sector, but also allowing it to maximize revenues and profitability
at every stage and through every channel.
Formed by founding partners Lenny Sands, Jeff Clifford and Brady Caverly,
in conjunction with veteran product developer, marketer and on-camera host
talent, Mick Hastie, Homeland Housewares is a developer, manufacturer,
marketer and distributor of innovative houseware products designed to make
life easier at home. The wildly popular Magic Bullet is the company's first
major product launch.
About the Magic Bullet
The Magic Bullet is capable of preparing hundreds of recipes in ten
seconds or less. Unlike bulky blenders and unwieldy food processors, the
Magic Bullet is the most versatile and compact food preparation device in the
world. The secret to the Magic Bullet's time-saving efficiency is the
specially designed blade and unique bullet-shaped design that automatically
circulates food back into the cyclonic cutting zone with so much force and
speed that it can do virtually any job in seconds.
The Power Base is the heart of the Magic Bullet. Simply plug in the Magic
Bullet, place one of the Bullet Cups or Party Mugs onto the High-Torque Power
Base and press. The device comes with both tall and short bullet cups that
are sized to maximize versatility and ease of use. The entire set also
includes shaker and steamer tops, stay-fresh re-sealable lids, four party cups
and the Magic Bullet "10 Second Recipe" Book.
The Magic Bullet is also available on the Internet at
http://www.buythebullet.com, in major retail stores including Walmart, Walgreens,
Kohl's, and Robinson's-May, and on live home shopping channels such as HSN and
QVC.
SOURCE Homeland Housewares
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Related links:
http://www.buythebullet.com
CONTACT:
Ryan Croy, RyanCroy@aol.com, or Howard
Bragman, HowardBragman@aol.com, both of Fifteen Minutes PR,
+1-323-656-2700, for Homeland Housewares
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