The World's Most Luxurious Natural Spring Water Releases Second Annual
High Fashion Creation
ATLANTA, Oct. 6 /PRNewswire/ -- Fashion designers know that the key to
a good collection combines the reinvention of ideas with underlying
signature qualities and Evian(R) Natural Spring Water is keeping to these
same ideals with the release of the newest addition to its designer
collection. Remaining true to tradition, Evian has once again partnered
with an internationally acclaimed French designer to produce two unique and
exclusive creations for 2009, the Evian Pret-a-Porter Bottle and the Evian
Haute Couture Bottle by Jean Paul Gaultier.
The Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier
possesses a style that is classic, yet modern all at once. Adorned with a
pattern of interlocking snowflakes, the bottle recalls the crisp, icy
mountain tops of the French Alps from which Evian Natural Spring Water is
derived. Magnified by a unique color so much known to Gaultier, the
majestic blue of the oversized logo and the understated print of the
designer's name offers a subtle reminder of a stylish mariner, a mariner
that could so easily be found on the shores of Lake Geneva, which the town
of Evian borders.
In addition to the Evian Pret-a-Porter Bottle, Gaultier introduces a
celebration of the essential with the Evian Haute Couture Bottle. Only
seven of the Haute Couture Bottles will be released worldwide, with these
few exclusive carafes travelling around the globe to be exhibited at select
locations. Through an astonishing and sublime collection, Gaultier reminds
us that pure water is rare and precious, something to be celebrated, which
is why this collection of cylindrical masterpieces will then be auctioned
off with the proceeds going to the Evian Water Protection Institute, which
restores and maintains wetlands across the globe.
"Jean Paul Gaultier has consistently pushed the boundaries of fashion.
He is revolutionary in his craft, yet always maintains an air of elegance
and class in his designs," said Jeff Caswell, Vice President of Marketing
for Evian North America. "In this regard, Gaultier was the perfect fit for
Evian. Gaultier has transcended the runways of France to become a household
name worldwide, much in the same way that Evian has expanded its presence
throughout the globe, ascending from a natural spring water in the French
Alps enjoyed by the locals to being one of most favored drinking waters on
earth."
Both the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle
by Jean Paul Gaultier made their global debut to the world in Paris, France
during one of the world's most glamorous events, Paris Fashion Week. Hosted
by Jean Paul Gaultier himself, the fete took place on October 4. The Evian
Pret-a-Porter Bottle is now available for consumers around the US to
pre-order at ShopEvian.com. Upon official release stateside, this bottle
will be available at the country's hottest restaurants, hotels and
nightclubs. At this time, the Evian Haute Couture Bottle will begin its
journey around the globe.
These Gaultier-designed bottles mark the second annual release of
high-fashion creations from Evian. In late 2007, the world's most luxurious
natural spring water launched the Limited Edition Evian Bottle by Christian
Lacroix, which quickly became a favored item with the trendsetting crowd.
The Christian Lacroix Bottle was originally created exclusively for upscale
on-premise venues, but due to its popularity, was quickly made available on
ShopEvian.com and will be able to be found in retail stores across the
country beginning in October.
About Evian Natural Spring Water
Bottled since 1826, Evian Natural Spring Water is the world's #1 brand
of premium natural spring water. Every drop of Evian takes over 15 years to
filter through mineral rich glacial sands in the pristine French Alps.
Bottled at the source in a state of the art facility, Evian comes from the
Cachat Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavor as a product of its unhurried journey.
Today, Evian is a brand of the Danone Group, a leader in the food
industry and number one by volume in the world for packaged water and dairy
products. Evian first entered the U.S. market in 1978, where it was served
in the finest bars and restaurants in distinctive glass bottles, and is now
accepted as the most premium natural spring water for those, including many
of Hollywood's elite, who like to treat themselves to the very best.
More information can be found on Evian's websites: http://www.Evian.com and
http://www.ShopEvian.com.
SOURCE Evian Natural Spring Water
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Related links:
http://www.evian.com
http://www.shopevian.com
CONTACT:
Katie Murphy, 5W Public Relations,
+1-212-999-5585, kamurphy@5wpr.com
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