User Community Drives English Writing Software's Artificial Intelligence
                                 Algorithms

    WILMINGTON, Delaware, October 6 /PRNewswire/ -- The recent release of
WhiteSmoke 2009 represented a new page in the development of WhiteSmoke's
writing technologies. After several years of solid research and development
on the promising idea of an intelligent writing tool for correcting and
enhancing a user's text, WhiteSmoke 2009 fully delivers. Featuring a
grammar checking engine that detects a wider range of errors than any other
commercial grammar checker, and a range of other tools to create an
all-in-one writing solution, WhiteSmoke 2009 is the ideal software
application for writers, copy editors and at-home Internet users who are
concerned with creating error-free texts.

    Community is the Key

    "The real secret behind WhiteSmoke's technologies is our user base. Our
users give us constant feedback, and a very wide variety of texts for
analysis - without this interaction, our algorithms would not be so
advanced," states Liran Brenner, VP R&D at WhiteSmoke. "Our users make a
passionate community, and have stuck with the product throughout its
development due to the great potential it brings to written communications.
WhiteSmoke's writing technologies level the playing field, allowing English
as a Second Language speakers, and those of us who simply need a good
editor for our writing, to confidently write error-free texts."

    The Fruition of a Great Idea

    WhiteSmoke writing technologies are based on natural language
processing (NLP) technology. The program works by analyzing an entire
sentence, understanding the structure, and making corrections and
suggestions based on a combination of grammar rules and complex statistical
models. This approach is unique, and was a factor in leading Business 2.0
to include WhiteSmoke as one of its "31 Best Business Ideas in the World"
of 2006. The latest release, WhiteSmoke 2009, is the complete fruition of
the WhiteSmoke idea - an intelligent and dynamic tool for writers; a tool
that works alongside any text-based application.

    A Writing Tool for Everyone

    Hilla Ovil-Brenner, WhiteSmoke CEO, says, "I am proud to say that
WhiteSmoke 2009 is a very mature product for professional writers, and for
people who just want to write correct English in their emails and instant
messages. Now that we have launched WhiteSmoke 2009 with its advanced
grammar checking and style checking features, we hope to reach out to a
wider audience, especially writing and copy editing professionals, and
writers of English as a Second Language. The new Hi-Tech Writing profile is
also aimed at high tech and IT professionals, another niche that needs
professional text editing and enhancement. We at WhiteSmoke truly hope to
revolutionize written online communications by bringing quality English to
everyone."

    About WhiteSmoke

    WhiteSmoke is a world-leading company in the field of English writing
technologies, with a focus on products that enhance and correct grammar,
spelling, and writing style. WhiteSmoke products are based on natural
language processing (NLP) technology, featuring unique and patented
artificial intelligence algorithms for text analysis. As well as the
WhiteSmoke 2009 desktop software, WhiteSmoke makes its technologies
available through other channels, such as a browser-based text editor, and
specialized OEM versions designed for integration with 3rd party service
providers.

    See the WhiteSmoke website for further information:
http://www.whitesmoke.com/ws2009/



    Contact:
    Amit Greener, VP Marketing
    Ph: +972-548-138-873
    marketing@whitesmoke.com

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