3-year sponsorship supports hockey in the U.S. and Canada
TORRANCE, Calif., Oct. 6 /PRNewswire/ -- American Honda Motor Co.,
Inc., Honda Canada, Inc., and the National Hockey League (NHL) have entered
into a 3-year agreement naming Honda as the official vehicle of the NHL,
the companies announced today. Elements of the agreement include Honda
sponsorship of NHL television and Internet coverage along with
participation at NHL events in both the U.S. and Canada, such as NHL
Face-Off Rocks 2008, NHL Winter Classic and NHL All-Star Weekend.
"With more than 53 million fans in the United States and Canada, the
NHL is a big part of the sports landscape in North America," said Steve
Center, vice president of advertising and public relations for American
Honda. "Honda has a long history of supporting sports at all levels
worldwide, and working with the NHL will give Honda a great opportunity to
become an even bigger part of the hockey experience."
"This partnership integrates the leading brand in the automotive
industry with the strength, momentum and excitement of the NHL brand," said
Keith Wachtel, the NHL's senior vice president of corporate sales and
marketing. "We are excited to have Honda as part of every major NHL
platform while strengthening partnerships with NHL member clubs."
The 3-year agreement with the NHL includes provisions for advertising
on NHL.com and during game broadcasts, camera-visible signage during games
and events, on-site displays of Honda vehicles at select events, and much
more. Honda began its involvement with hockey when it became the presenting
sponsor of the Honda Center, home of the Anaheim Ducks, in 2006.
For more information and downloadable high-resolution images of Honda
vehicles, please visit http://www.hondanews.com. Consumer information is
available at http://www.honda.com.
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of
the four major professional team sports leagues in North America. Today,
the NHL consists of 30 Member Clubs, each reflecting the League's
international makeup, with players from more than 20 countries represented
on team rosters. According to a Simmons Market Research study, NHL fans are
younger, more educated, more affluent, and access content through digital
means more than any other sport. The NHL entertains more than 100 million
fans each season in-arena and through its partners in national television
(VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio
(Westwood One, Sirius XM Radio and XM Canada). Through the NHL Foundation,
the League's charitable arm, the NHL raises money and awareness for Hockey
Fights Cancer and NHL Youth Development, and supports the charitable
efforts of NHL players. For more information on the NHL, log on to
http://www.NHL.com.
SOURCE American Honda Motor Co., Inc.
 back to top
Related links:
http://www.honda.com
http://www.hondanews.com http://www.NHL.com
CONTACT:
Chris Martin, American Honda,
+1-310-783-3164; or Richard Jacobs, Honda Canada,
+1-416-287-4708; or Bernadette Mansur, NHL, +1-212-789-2151
|
