LOS ANGELES, Oct. 6 /PRNewswire-FirstCall/ -- CBS Films has named Mimi
Slavin Senior Vice President, Strategic Planning & Promotions, it was
announced today by Debbie Miller, head of worldwide marketing for the new
film division within CBS Corporation (NYSE: CBS and CBS.A).
In this position, which reports to Miller, Slavin will oversee
strategic initiatives to support the studio's slate, and will work with
Miller to form collaborative marketing relationships with the diverse
portfolio of media assets within CBS. She will also be responsible for
securing and maximizing third-party promotional partnerships.
Slavin comes to CBS Films from Warner Bros. Pictures, where she served
as Senior Vice President of Promotions, and spearheaded promotional
partnerships and programs for numerous domestic theatrical releases
including "Get Smart," "Happy Feet," and "Superman Returns," among others.
Most recently, Slavin was responsible for assembling the largest and most
lucrative promotional campaign in the studio's history for "The Dark
Knight." During her tenure at Warners, she formed alliances with key top
tier brands such as McDonald's, Visa, Pepsi and Comcast.
"Mimi is a highly talented marketing executive, with a proven ability
to translate strategy into impressive promotional campaigns for films of
every genre and size," said Miller. "Her energy and creativity, along with
her extensive experience as a liaison both cross-divisionally and with
outside companies, make her a perfect choice for this position."
"I am very excited to join the CBS Films team," said Slavin. "I'm
impressed with their approach and look forward to working with the other
CBS Corp. divisions to further cross-company integration, building on all
the valuable assets, to create maximum success for all. And, of course, I
am thrilled to be able to again work with Debbie (Miller), with whom I was
able to accomplish terrific programs, and exceptional inter-departmental
cooperation, during my time in WB Theatrical."
Slavin had been with Warner Bros. since 1996, including an eight-year
stint at Warner Home Video as head of promotions, spearheading promotional
partnerships, overseeing retail-specific programs, and acting as the home
video liaison for cross-company programs.
Prior to joining Warner Bros., Slavin was Director of Promotions for
Twentieth Century Fox Home Entertainment, where she created partnerships
for classic re-releases such as "The Sound of Music" and "My Fair Lady," as
well as for the Home Video releases of new productions.
Slavin holds a B.A. from the University of California at Berkeley and
an M.B.A. from the University of Southern California.
About CBS Films
CBS Films, established in 2007, plans to develop and produce four to
six movies a year spanning all genres, with production budgets up to $50
million per film.
CBS Films' development slate includes such titles as "Crowley," to star
Harrison Ford under director Tom Vaughan; "Permission," written by Karen
McCullah Lutz; "Plan B," a romantic comedy from writer Kate Angelo;
"Consent to Kill," an action-thriller based on the Mitch Rapp character
from the best-selling Vince Flynn novels; "The Eternals" from writer Chris
Hauty and director Jeff Wadlow; and a remake of "My Fair Lady," based on
the classic musical by Alan Jay Lerner and Frederick Loewe, which is being
co-developed with Columbia Pictures.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that
reach back to the beginnings of the broadcast industry, as well as newer
businesses that operate on the leading edge of the media industry. The
company, through its many and varied operations, combines broad reach with
well-positioned local businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers in all 50
states and key international markets. It has operations in virtually every
field of media and entertainment, including broadcast television (CBS and
The CW -- a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime and CSTV Networks), local
television (CBS Television Stations), television production and syndication
(CBS Paramount Network Television and CBS Television Distribution), radio
(CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing
(Simon & Schuster), interactive media (CBS Interactive), music (CBS
Records), licensing and merchandising (CBS Consumer Products), video/DVD
(CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures
(CBS Films). For more information, log on to http://www.cbscorporation.com.
SOURCE CBS Corp.
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CONTACT:
Chris Ender of CBS, +1-818-655-1100,
cender@cbs.com
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